How to Create a Content Review Process That Works for You If you’re struggling with delayed production timelines and far too many edits to your content, this post is for you. This article will discuss the need for a content approval process and why you should create one for your organization. But before that, let’s discuss what a content approval process is. What is a content approval process? Why do you need a streamlined content approval process? Prevent unnecessary errors in the content assets Align with brand messaging and strategy Optimize content for better UX and SEO Receive approval from relevant subject matter experts before publishing The role of a content brief in speeding up the content review process How do you set up a content review process for your organization?