Content Development

How to create a Sales One Pager

A sales one-pager is a single-page document that summarizes one product or service for a prospect — the pain points it addresses, the features that …

The Product Messaging Template: One Doc, One Story, Every Channel

A product messaging template is a document that captures all of the messaging for a product — positioning, personas, pain points, value drivers, proof …

Sales One-Pager Examples & Templates

So you need a one-pager — but what kind of one-pager, exactly? That question matters more than most people expect, because a one-pager is really just …

Master the Art of Objection Handling with 6 Winning Scripts to Make the Sale

Picture this: you’re on a call with a promising lead. The conversation flows smoothly, and you’re confident you’re about to close the deal.

One second …

Avoid the Endless Loop of Docs that Sales Ignores

“I created a one-pager 6 months back—and an AE just requested it to be created again. They had no idea this document existed.”

This is something we …

Content Velocity - Building a case for more content

If you are a marketer creating content – especially for SEO – you intuitively know that you need more content.

But, how much more content …

Best Way To Organize Marketing Folder Structure

If you’re a marketer, you already know the feeling: you need the latest one-pager right now, and instead you’re digging through five …

How to create a compelling case study

Case studies can be powerful selling tools for B2B and SaaS brands. They give you an opportunity to show what your products or services can really do, …

How to Develop a Sales Content Strategy

Despite over 70% of marketers spending more on content marketing, only 55% of the best b2b marketers have a documented content strategy. Right now, …

The Ultimate Guide to Crafting Effective Sales Enablement Content

If you’re looking to build a sales enablement strategy and are confused about what content you must create first, this post is for you.

This …