Let's talk about Content Organization

Revenue enablement is having a moment. Gartner’s talking about it. Forrester’s publishing frameworks. Every enterprise sales platform has rebranded from “sales enablement” to “revenue enablement” in their marketing copy. It sounds important. It probably is important. But the part nobody wants to talk about is the foundation that makes any of it work. Because I’ve watched companies spend six figures on revenue enablement platforms and then fail for a reason that has nothing to do with the platform.

I’ve seen a lot of sales playbooks. The good ones fit in your back pocket (metaphorically). The bad ones are 47-page PDFs that start with the company mission statement and end with an org chart nobody asked for. The thing about playbooks: the word itself is borrowed from sports, where a playbook is a collection of specific plays for specific situations. The quarterback doesn’t flip through the team’s founding story before calling a play.

As you know, for marketers, effective organization is key. It’s not just about creativity; it’s also about having a clear system for your marketing materials. This makes your work more efficient and helps in tracking the performance of different assets over time. Imagine having a straightforward folder system where every type of asset has its place. For instance, separate folders for images, videos, and marketing collateral. This approach is foundational, especially if you’re that marketers, sales rep, or customer success manager hunting fo various types of materials and need quick access.

Google Drive is now offering labels to help you organize your files. And labels are really tags in Google Drive – same thing. But what can you do with labels in Google Drive? And what are the limitations? As Google describes it, “Labels are metadata you define to help you organize, find, and apply policy to items in Drive, Docs, Sheets, and Slides. Drive labels are useful for many common workplace scenarios for organizing files, including record management, classification, structured finding, workflow, reporting, auditing, and more.

Google Drive is probably the most frequently used content management tool. I’m sure that’s no surpise to you 😎. From our perspective, sales teams are the ones constantly creating and sharing your Google Drive files with your prospects to move them towards conversion (closed-won!). The challenge is, that sharing your sales content in google docs, slides, or sheets can give a messy experience for the reader/viewer. The login requirements, the menus, and all the options hanging around just make it…not cool.

Videos are a great way for your sales team to engage with your audience. They are more engaging than text or static images because they’re sensory-rich experiences that can capture our attention and hold it for longer periods of time. Your sales team can embed videos on a landing page or emails to put them right in front of the reader. Embedding videos into your marketing materials is an effective way to communicate a lot of information in a short amount of time.

How do I categorize files in SharePoint? It’s no secret that it’s difficult to organize documents, photos, and other files. Most of us have this challenge with all of our digital assets and files. And really hard when collaborating with a team. This is especially true on an organizational platform like SharePoint where you have the ability to create custom folders and sub-folders to organize your files in any way you want.

Marketers, Sales managers, and product managers: Do you feel like you’re always behind the eight ball? Like you can never quite catch up? Like you spend more time firefighting than actually doing your job? If so, read on. Because we have some tips that just might help save your sanity. We all get a lot of emails. In fact, according to recent studies, the average person gets over 100 emails per day (!

Google Drive is great for sharing all types of assets - spreadsheets, documents, pdfs, and folders, but can be really confusing when you’re trying to invite others to collaborate with you or share a file. From the most basic level, there are two ways to share: Right click the file or folder from the list and click share Copy the URL of the file or folder and paste it in an email But it gets more confusing from there: