Let's talk about Content Organization

Picture this: you’re on a call with a promising lead. The conversation flows smoothly, and you’re confident you’re about to close the deal. One second later, the prospect objects—one you’ve never heard of before. What was turning out to be a good sales call, soon turns into a mess as you struggle to offer a convincing response while watching that deal slip away. If this sounds too familiar, you’re not alone.

As you know, for marketers, effective organization is key. It’s not just about creativity; it’s also about having a clear system for your marketing materials. This makes your work more efficient and helps in tracking the performance of different assets over time. Imagine having a straightforward folder system where every type of asset has its place. For instance, separate folders for images, videos, and marketing collateral. This approach is foundational, especially if you’re that marketers, sales rep, or customer success manager hunting fo various types of materials and need quick access.

Despite over 70% of marketers spending more on content marketing, only 55% of the best b2b marketers have a documented content strategy. Right now, you might be feeling the pain of needing a content strategy for sales content or maybe you’re simply feeling the frustrations from trying to get stuff done without an overall plan. What if you could guarantee great sales content that’s produced on a regular schedule? The best of the best recognize the impact of content strategy on their content production, and there’s plenty of room for improvement for everyone else.

Your sales onboarding plan may be the reason why your reps are not meeting their targets. A recent study by Spekit surveyed 500 people and found that 47% of salespeople quit their job because of poor onboarding and training programs. That’s because most companies rely on ineffective or outdated onboarding methods that don’t properly prepare new sales reps for success. If you want to make sure your sales team doesn’t become another statistic, it’s important to invest in a good sales onboarding plan and process.

Google Drive is now offering labels to help you organize your files. And labels are really tags in Google Drive – same thing. But what can you do with labels in Google Drive? And what are the limitations? As Google describes it, “Labels are metadata you define to help you organize, find, and apply policy to items in Drive, Docs, Sheets, and Slides. Drive labels are useful for many common workplace scenarios for organizing files, including record management, classification, structured finding, workflow, reporting, auditing, and more.

Hubspot offers a Sales Hub for small businesses as well as enterprise-level organizations. Offering free and premium plans for its Sales CRM, it caters to any and all business requirements (probably including yours!). HubSpot is built around the following four plans – designed to go from startups to scaling businesses and enable you to grow the business: Free CRM Starter Professional Enterprise Close more deals, faster Content Camel pairs with Hubspot to do more with sales content As you are seeking tools to automate your most tedious marketing and sales tasks, Hubspot’s CRM proves to be the right decision for many sales and marketing teams.

Organizing and tracking sales documents is a powerful component of your sales management and sales enablement efforts. You can save your staff a lot of time by getting organized while making sure your best content is being used correctly. If done right – with the right tools – you can also gain critical insights that will shape your content marketing efforts. Still managing sales assets the old way? Share and track collateral with Content Camel HubSpot has sales document tracking features and this article goes deep on how it works, the benefits, the cost, and the limitations as well as comparing it to Content Camel’s sales enablement tool.

Your sales documents help you convert your leads into customers 🎉🙌 They do, right? Of course! You can easily prove it by measuring which documents are used most by your sales team, which ones your prospects open and read, and… Umm, you are tracking them… aren’t you? OK, whether you track them or not, don’t worry. You’re in the right place now, because we’re reviewing how you can analyze usage by creating short links to track your sales documents.

Google Drive is probably the most frequently used content management tool. I’m sure that’s no surpise to you 😎. From our perspective, sales teams are the ones constantly creating and sharing your Google Drive files with your prospects to move them towards conversion (closed-won!). The challenge is, that sharing your sales content in google docs, slides, or sheets can give a messy experience for the reader/viewer. The login requirements, the menus, and all the options hanging around just make it…not cool.

Videos are a great way for your sales team to engage with your audience. They are more engaging than text or static images because they’re sensory-rich experiences that can capture our attention and hold it for longer periods of time. Your sales team can embed videos on a landing page or emails to put them right in front of the reader. Embedding videos into your marketing materials is an effective way to communicate a lot of information in a short amount of time.