Marketing

Your marketing strategy needs a strategy

The spreadsheet that only one person understands

Your team has a channel list. Reach, some past campaigns, a gut feeling about events. Someone opens a …

How to Create a Resource Center Page Buyers Actually Use

A resource center page is a dedicated hub on your website that organizes your best content — guides, templates, case studies, videos, webinars — in …

How to create a Sales One Pager

A sales one-pager is a single-page document that summarizes one product or service for a prospect — the pain points it addresses, the features that …

The Product Messaging Template: One Doc, One Story, Every Channel

A product messaging template is a document that captures all of the messaging for a product — positioning, personas, pain points, value drivers, proof …

Sales Battlecard Template + Examples: Competitive Intel That Reps Actually Use

A sales battlecard is a one-page competitive intelligence reference that tells a rep exactly how to position against a specific competitor: when you …

Sales One-Pager Examples & Templates

So you need a one-pager — but what kind of one-pager, exactly? That question matters more than most people expect, because a one-pager is really just …

Most marketers are still swinging a hammer with AI.

Most marketers I talk to and see are still swinging a hammer with AI.

They open ChatGPT, type a prompt, get something back, paste it into a doc, edit …

Your buyer's research used to take 12 weeks. Now it takes 4 minutes.

Your buyer’s research used to take twelve weeks. Now it takes four minutes (!).

That was the first slide Keith Holloway and I put up in our …

The Work Changed Shape

I wrote a long post this week about something I’ve been chewing on for months. The short version: the work changed shape. Not “AI made …

20 Sales Deck Examples We'd Actually Sit Through

I’ve sat through hundreds of sales decks. Most of them lost me by slide 3.

Here’s the pattern: company logo, mission statement, “we …