Sales Prospecting Email Templates Sales prospecting can be a daunting task, but it’s important to find potential customers that will be of long-term value to your business. According toHubspot, sales emails are 40 times more successful at scoring conversions than Twitter or Facebook. When it comes to sales prospecting, email is one of the most important tools at your disposal. However, it can be tough to get your sales emails opened, but it’s even tougher to make a sale without them.