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How to Create Effective SEO Content Briefs: Tips and Best Practices

Content creation can be like a game of telephone. As the subjects are chosen, specific intent is assigned to each one. As the piece moves through the development pipeline, that initial intent can be distorted, and even lost entirely by the time of the final draft. A well-structured and informative content brief can prevent this bottleneck, and even improve your process altogether. Why bother with briefs? (What it achieves if done well) Content briefs provide tremendous value relative to the time and effort it takes to make them.

Wrangle your content. Drop the Drive.

Bring your content together in one place, enable your sales team to have better conversations with prospects, prove the impact of content marketing and close more deals.



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