Content Planning

Best Practices for Setting Up a BDR Team

There’s no one-size-fits-all answer when it comes to setting up a Business Development Representative (BDR) team — but there are some best …

Perfect Marketing Sales Funnel Design

Marketing and sales spend an enormous amount of time hashing out different pipeline stages and funnel stages, trying to determine at what point …

How to align Sales and Marketing for sales enablement

Any chief marketing officer (CMO), RevOps specialist, and sales or marketing team member can tell you that there can be a significant disconnect …

Who Owns Sales Enablement? PMM, Marketing, or Sales?

Knowing exactly what your role is at work and what you’re responsible for is crucial. You don’t want to drop anything accidentally that’s supposed to …

What is Value Based Selling (And Why It's so Important)

When you’re marketing and selling your product, it’s important to know what to lead with so that you’re most likely to drive the sale.

Do customers …

How a data-driven sales enablement strategy can benefit your team

Let’s start with something that surprises a lot of sales and marketing teams the first time they really look at it: when it comes to closing …

How to Build a Free Pricing Calculator

When you really break it down, helping buyers buy is really what your marketing site is all about, right?

That’s certainly how we think about …

6 Sales Content Analytics Metrics Marketers Need To Track Success

How often have you been asked how much revenue a specific case study generated? Or rather, how often is the sales team sharing that specific case …

What if you don't use technology to enable your sales team?

I don’t have to tell you sales is competitive.

In today’s environment empowering your sales team with the right sales enablement tools is essential …

Ultimate Sales & Marketing Templates Guide

How do you deliver messaging that feels fresh and personal to every prospect… while still keeping your brand consistent and your team moving fast? …