Let's talk about Product Update

Quick question: how does your team find a specific product screenshot? Or brand asset? Or campaign visual? I bet the answer involves Slack / Teams / “Just asking around”. Somebody pings the person who probably uploaded it, that person digs through a folder, and 20 minutes later you’ve got a file called hero-final-FINAL-v3.png that may or may not be the right one. And look – we already solved this problem for documents.

Here’s a fun exercise. Go look at the filenames in your Google Drive or SharePoint right now. I’ll wait. How many of them look like Q4-Deck-FINAL-v3-Dave-edits-REAL-FINAL.pptx or resources_customerStory_sonos_brandUpdate_jan23_letter_webReady.pdf? That’s the state of most content libraries. And it’s not because people are lazy. It’s because naming files well is boring, repetitive work that nobody gets credit for. So it doesn’t get done. And then six months later, a rep searches for “Sonos case study” and finds nothing because the file is called a string of underscores and dates.

Here’s a question: how does your sales team decide what content to send a prospect? I’ve asked this to hundreds of marketing leaders. The honest answer is almost always the same: they guess. Reps default to the same 3-4 “safe” assets they already know. The main deck. That one case study. Maybe a product one-pager. Regardless of the deal stage, the industry, or the buyer persona. And I get it. Your team has hundreds of assets.

I bet you already know which assets your sales team reaches for. It’s the same 3-5 “safe” picks – the main deck, that one case study, maybe a product one-pager. Regardless of the deal, the stage, or the buyer. And it’s not because those are the best assets. It’s because your reps can’t find anything else. If you’re already a Content Camel customer, you know our keyword search is fast. Instant results, powered by search with AI.

Here’s the problem with most homepage messaging You spent weeks getting your homepage redesign shipped. The design is clean, the layout is sharp, the team signed off on the copy. But here’s what nobody tells you: the headlines you wrote are probably focused on you, not your buyer. And that’s exactly why visitors are bouncing. Most homepage headlines fall into the same trap. They describe what the product does. They list features.

Discover how to use webhooks to keep your CRM, sales team, and other systems up to date with content alerts Typically, it’s really difficult to know what content is being used – who on your team is sharing what and who out there in the world is engaging with it. Storing your go-to-market assets in Google Drive, Sharepoint, and other file systems doesn’t do much to organize content let alone allow you to track it.

Introducing an effortless way to create better content titles We get it. Part of the hard part of creating and maintaining an up-to-date content library is making sure that the content is easily findable and readable. With the emphasis on readable, let’s break down the anatomy of a typical asset and what we’ve done to make sure content is the most easily accessed for you and your team as you organize and share those go to market assets that drive sales forward.

Content tools for Sales and Marketing Content Camel helps content marketers, product marketers, and sales teams to work closely together to get the most out of their winning content. And delivering the right content at the right time to prospects and customers starts with being able to find those assets. Quickly. Given the pressure to deliver quarter after quarter, your sales and marketing teams don’t have a lot of time to spend digging into tools and folders while on the hunt for the latest ebook or that winning case study.

Our biggest update yet Content Camel helps content marketers launch, measure, and manage the impact of their content and work closely with Sales Enablement to make sure the right content reaches your prospects at the right time. We’re excited to fill you in that we’ve been hard at work with our biggest update yet that includes content thumbnails, bulk import, and custom domains. We’ve been dodging this year’s Black Friday and Cyber Monday deals all week to bring this update directly to you.