How to create SEO-Focused Pillar Pages that work Creating SEO-Focused Pillar Pages How do you cut through all the noise and get on to Google’s front page? Any written content, whether it’s new product pages, blogs, guides, or whitepapers, have the potential to improve your ranking and drive traffic. But will it work? In terms of net new visitors, typically, no. The reality is that most website pages get little to no traffic from Google. It can be a monumental task to rank highly for competitive terms against industry titans or highly optimized sites.