Let's talk about Sales Content

Google’s front page is a battleground. With more and more companies prioritizing SEO as a marketing channel, competition is only getting tougher. It’s no longer enough to just have a great product page or well written blogs. Content hubs are one of the best ways to cut through the noise and distinguish your business from the rest, both to your customers and to Google’s algorithm. Why? Great SEO content hubs provide excellent user experience, invaluable linking opportunities to strengthen your site, and a chance to revitalize your existing content into top-performing pieces.

7 Sales Content Strategy Examples That Boosted Annual Revenue Is your sales team struggling to generate leads and bring in revenue? Maybe it’s the way they conduct the conversation. Or maybe, they don’t have the right assets to encourage a conversion. In this case, content marketing can be the answer. Typically, sales and marketing teams aren’t aligned because marketing wants brand awareness, and sales want leads. But, by creating middle and bottom funnel content—they both win.

Creating SEO-Focused Pillar Pages How do you cut through all the noise and get on to Google’s front page? Any written content, whether it’s new product pages, blogs, guides, or whitepapers, have the potential to improve your ranking and drive traffic. But will it work? In terms of net new visitors, typically, no. The reality is that most website pages get little to no traffic from Google. It can be a monumental task to rank highly for competitive terms against industry titans or highly optimized sites.

When it comes to sales enablement, there are plenty of tools in your arsenal. Highly trained sales team members. High-functioning, fast-loading sites. Landing pages that collect all the qualifying information you need and live chat options to grab users while they’re on the site. All these options… and yet video is still one of the most powerful sales enablement tools at your disposal here. When used correctly, video can help you do everything from educating and training your sales team, to supporting your marketing efforts.

Content creation can be like a game of telephone. As the subjects are chosen, specific intent is assigned to each one. As the piece moves through the development pipeline, that initial intent can be distorted, and even lost entirely by the time of the final draft. A well-structured and informative content brief can prevent this bottleneck, and even improve your process altogether. Why bother with briefs? (What it achieves if done well) Content briefs provide tremendous value relative to the time and effort it takes to make them.

If you’re struggling with delayed production timelines and far too many edits to your content, this post is for you. This article will discuss the need for a content approval process and why you should create one for your organization. But before that, let’s discuss what a content approval process is. What is a content approval process? It refers to a detailed approval process that helps companies maintain their brand identity, ensure accuracy and consistency in their messaging, and protect their reputation.

How To Align Marketing and Sales for Successful Sales Enablement Very few marketers can say that their content production workflow is a well-oiled machine. That’s because too often, they try to fit into a rigid workflow instead of creating one that works for them. You need high-quality, carefully crafted content that delights your target audience while delivering results month after month. But how can you achieve that without having the right systems in place?

How To Align Marketing and Sales for Successful Sales Enablement Any chief marketing officer (CMO), RevOps specialist, and sales or marketing team member can tell you that there can be a significant disconnect between the marketing and sales teams. This disconnect isn’t just a potential cause for tension, but it can also cause substantial lost revenue. And while everyone plays a vital role in sales enablement, it’s clear that you need marketing and sales fully aligned for everyone to be more successful.

Marketer’s Ultimate Guide to Sales Qualification Whether the prospect has come to you, or you have reached out to them, the first discovery call will be pivotal for your sales team. During this call, you will be understanding your prospect’s intentions, their business, and any pain points that they are trying to overcome, etc. At this point, you would want to assess your prospect against the solution you are offering and their ability and desire to purchase.

Most businesses struggle with maintaining their content inventory because of the lack of a robust sales enablement content management system. For sales teams, the goal is to meet their quota by any means necessary, but more often than not, the driver turns out to be content. For example, prospects might ask sales reps how a specific product feature works or the ROI of purchasing the product. They’ll likely send a case study or product brochure addressing these points.