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Confluence: A great wiki, but not a sales content tool I get it. Confluence is already in your stack, your team knows it, and someone thought “why not just use it for sales content too?” Here’s why: Confluence is a wiki built for internal documentation. It’s great for process docs, meeting notes, product specs, and internal knowledge bases. It’s not great for the thing your sales team needs most; finding the right customer-facing content and sharing it with prospects in a way you can track.

Google Drive, as you likely already know, is a wildly popular cloud storage platform. It’s often used by teams for collaboration on projects ranging from content marketing to reports for key stakeholders and more. Many businesses create and even store some of their most high-value content in Google Drive. And, unsurprisingly, many businesses want to be able to track activity on those high-value pieces. They look for benefits like trackable links, which can help keep track of who is viewing a document and where t hey came from.

Case studies can be powerful selling tools for B2B and SaaS brands. They give you an opportunity to show what your products or services can really do, how they work, and the long-term impact that happy customers get after the work is done. Strong, compelling case studies can set you apart from the competition and help potential customers understand what to expect when working with you. As an added bonus, they can also be optimized for SEO and provide you with plenty of original data that you can leverage as an expert in your field.

Organizing and tracking sales documents is a powerful component of your sales management and sales enablement efforts. You can save your staff a lot of time by getting organized while making sure your best content is being used correctly. If done right – with the right tools – you can also gain critical insights that will shape your content marketing efforts. Still managing sales assets the old way? Share and track collateral with Content Camel HubSpot has sales document tracking features and this article goes deep on how it works, the benefits, the cost, and the limitations as well as comparing it to Content Camel’s sales enablement tool.

Have you ever been a buyer and felt like bashing your head into the keyboard just trying to make a purchase? This can be true for any industry (buying my first car felt like an introduction to torture), but it’s particularly common in B2B and especially SaaS brands. The B2B buyer’s journey is naturally longer than most B2C journeys, but the reality is that marketing and sales funnels aren’t actually helping that— they’re making it worse.

Your sales documents help you convert your leads into customers 🎉🙌 They do, right? Of course! You can easily prove it by measuring which documents are used most by your sales team, which ones your prospects open and read, and… Umm, you are tracking them… aren’t you? OK, whether you track them or not, don’t worry. You’re in the right place now, because we’re reviewing how you can analyze usage by creating short links to track your sales documents.

Google Drive is probably the most frequently used content management tool. I’m sure that’s no surpise to you 😎. From our perspective, sales teams are the ones constantly creating and sharing your Google Drive files with your prospects to move them towards conversion (closed-won!). The challenge is, that sharing your sales content in google docs, slides, or sheets can give a messy experience for the reader/viewer. The login requirements, the menus, and all the options hanging around just make it…not cool.

Your sales rep’s job is not easy. In many cases, they’re trying to tackle a large number of tasks at once, and sometimes for a single client, including the following: Qualifying leads Product demos and education Creating custom deals Overcoming objections Generating and signing contracts Setting up onboarding Tracking sales performance They’ve got a big job, and the reality is that they likely need a lot of content to help sell more.

Social selling is a process of using social media to identify and connect with potential buyers for your products or services. It’s a way to use online tools to build relationships with potential customers, nurture those relationships, and ultimately convert them into sales in a way that feels organic. As a B2B marketer or sales leader, you may be wondering how it can help you close more deals. Here’s what you need to know:

Content marketing can be an enormous goldmine of potential leads and sales. It can increase site traffic, educate users about your product, capture lead information, and push people through the funnel. All content, though, is not created equal. This is something I’ve seen time and time again as a content marketer. All too often, there’s a misalignment between sales and the marketing department, and the content just doesn’t quite bring in the type of actions or leads that sales needs.