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11 Solid Strategies for Creating High-Converting Product Pages

Product and marketing teams pour their hearts and souls into creating an incredible product line-up and a go-to-market strategy. But if the money-making pages, a.k.a. your product pages, don’t give potential customers what they want, it’ll cost you thousands of dollars and negatively impact your bottom line. A terribly designed product page does three things: Creates a negative user experience Increases bounce rates Reduces conversion rates So, if you don’t give users what they want, they won’t think twice before navigating away from your website.

How to track documents in HubSpot

Organizing and tracking sales documents is a powerful component of your sales management and sales enablement efforts. You can save your staff a lot of time by getting organized while making sure your best content is being used correctly. If done right – with the right tools – you can also gain critical insights that will shape your content marketing efforts. Still managing sales assets the old way? Share and track collateral with Content Camel HubSpot has sales document tracking features and this article goes deep on how it works, the benefits, the cost, and the limitations as well as comparing it to Content Camel’s sales enablement tool.

How to Create a Stellar Content Brief (FREE Template)

Every content manager we’ve spoken to has one issue with production: terribly written first drafts. Does this sound familiar to you? Then you’re not alone. It boils down to a lack of standardized content production processes. The production process is tedious, and that only worsens if you don’t have the right systems in place. To avoid this, create a solid content production workflow, and incorporate a key ingredient to set your strategy into motion: the content brief.

7 Sales Content Strategy Examples That Boosted Annual Revenue

7 Sales Content Strategy Examples That Boosted Annual Revenue Is your sales team struggling to generate leads and bring in revenue? Maybe it’s the way they conduct the conversation. Or maybe, they don’t have the right assets to encourage a conversion. In this case, content marketing can be the answer. Typically, sales and marketing teams aren’t aligned because marketing wants brand awareness, and sales want leads. But, by creating middle and bottom funnel content—they both win.

How Video Can Support Your Sales Enablement Strategy

When it comes to sales enablement, there are plenty of tools in your arsenal. Highly trained sales team members. High-functioning, fast-loading sites. Landing pages that collect all the qualifying information you need and live chat options to grab users while they’re on the site. All these options… and yet video is still one of the most powerful sales enablement tools at your disposal here. When used correctly, video can help you do everything from educating and training your sales team, to supporting your marketing efforts.

How to create shortlinks for sales docs

Your sales documents help you convert your leads into customers 🎉🙌 They do, right? Of course! You can easily prove it by measuring which documents are used most by your sales team, which ones your prospects open and read, and… Umm, you are tracking them… aren’t you? OK, whether you track them or not, don’t worry. You’re in the right place now, because we’re reviewing how you can analyze usage by creating short links to track your sales documents.

Top Tricks for Google Drive

Google Drive is probably the most frequently used content management tool. I’m sure that’s no surpise to you 😎. From our perspective, sales teams are the ones constantly creating and sharing your Google Drive files with your prospects to move them towards conversion (closed-won!). The challenge is, that sharing your sales content in google docs, slides, or sheets can give a messy experience for the reader/viewer. The login requirements, the menus, and all the options hanging around just make it…not cool.

How to Create Effective SEO Content Briefs: Tips and Best Practices

Content creation can feel like a game of telephone. Without the right process in place, it’s easy to lose track of what an article’s original intent was, and that can severely affect your efforts to generate solid content and rank on page #1. Further, without the right context for your piece, you won’t be able to strengthen it with top keywords, internal links, and other SEO tricks and techniques. While a regular content brief can capture the spirit of a piece and provide essential context, an SEO-focused content brief is geared towards getting to the front page of Google, with all the bells and whistles required.

How to Create a Content Review Process That Works for You

If you’re struggling with delayed production timelines and far too many edits to your content, this post is for you. This article will discuss the need for a content approval process and why you should create one for your organization. But before that, let’s discuss what a content approval process is. What is a content approval process? It refers to a detailed approval process that helps companies maintain their brand identity, ensure accuracy and consistency in their messaging, and protect their reputation.

How to Create a Sales Enablement Strategy

Did you know that 65% of over-performing sales teams have a dedicated sales enablement person (or team), and 84% achieve their quotas when there’s a quality sales enablement strategy in place? If you want to be one of those teams absolutely knocking it out of the park, then, it’s easy to see that you need a push for sales enablement. Yes, this is sometimes easier said than done, because great sales enablement involves collaboration across multiple departments.

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