Who Owns Sales Enablement? PMM, Marketing, or Sales?

Knowing exactly what your role is at work and what you’re responsible for is crucial. You don’t want to drop anything accidentally that’s supposed to …

What is Value Based Selling (And Why It's so Important)

When you’re marketing and selling your product, it’s important to know what to lead with so that you’re most likely to drive the sale.

Do customers …

How a data-driven sales enablement strategy can benefit your team

Let’s start with something that surprises a lot of sales and marketing teams the first time they really look at it: when it comes to closing …

Resource Centers Suck the Life Out of Content

At Content Camel, we’re constantly thinking about helping buyers buy, and looking back at building our own resource center on our site, we …

How to Build a Free Pricing Calculator

When you really break it down, helping buyers buy is really what your marketing site is all about, right?

That’s certainly how we think about …

6 Sales Content Analytics Metrics Marketers Need To Track Success

How often have you been asked how much revenue a specific case study generated? Or rather, how often is the sales team sharing that specific case …

8 Must-Have Features To Manage Content Using A Sales Enablement Tool

Time and again, your sales reps try to look for the right content to share with their prospects, only to be hit with the wrong—or worse—no assets. The …

4 Easy ways to categorize files in SharePoint

How do I categorize files in SharePoint?

It’s no secret that it’s difficult to organize documents, photos, and other files. Most of us have this …

How to Share Your Google Drive

Google Drive is great for sharing all types of assets - spreadsheets, documents, pdfs, and folders, but can be really confusing when you’re …

Google Drive Labels: Does your sales team need more?

With the introduction of Google Drive Labels, content creators now have more options than ever to manage their content 🙌 .

But every platform has pros …