Let's talk about Content Development

Knowing exactly what your role is at work and what you’re responsible for is crucial. You don’t want to drop anything accidentally that’s supposed to be on your plate. It’s also important because you need to know who owns certain tasks, or it’s easy for different departments or team members to end up arguing over who exactly is responsible for specific responsibilities. Sales enablement feels like a prime example. As it’s the process of getting the sales team helpful info, resources, and tools to increase sales, there can be a lively debate about who exactly owns it.

When you’re marketing and selling your product, it’s important to know what to lead with so that you’re most likely to drive the sale. Do customers love your pricing? Are your products or services higher-quality, with unique features? Or maybe you’re known for outstanding customer service and fast response times. People make buying decisions based on a number of different factors, but your best chance at driving the conversion is knowing how to leverage value-based selling to get them to purchase from you.

Sales enablement is a crucial piece of the puzzle when it comes to achieving revenue success. As the name suggests, sales enablement is all about giving your sales team the tools they need to be successful. While there are many different components that make up a successful sales enablement strategy, one of the most important is data. After all, data tells the true story about your business. It helps you understand what’s working and what isn’t, identify areas for improvement, and make better decisions moving forward 💪 📈

At Content Camel, we’re constantly thinking about helping buyers buy, and looking back at building our own resource center on our site, we realized that almost all resource centers fall short from delivering content organized for the buyer. So why is that? Get templates, best practices. Insights. Join our newsletter to take it to the next level And, yeah, ours could be improved too, so we totally understand the struggle, but these issues stuck out as we did our research:

When you really break it down, helping buyers buy is really what your marketing site is all about, right? That’s certainly how we think about things here, at Content Camel. And it was obvious after many sales calls that a pricing calculator would be helpful – even though we have standard pricing (which is pretty rare in the sales enablement space). On average, B2B buyers consume up to eight vendor-created pieces of content and five third-party pieces before making a buying decision, according to research by FocusVision.

How often have you been asked how much revenue a specific case study generated? Or rather, how often is the sales team sharing that specific case study? If you’re making a wild guesstimate, trust us—you’re not alone. It’s tough when you invest resources to create content and are not even sure if it’s getting read. It’s even worse when it gets read, but there’s no way of tracking its true ROI.

Time and again, your sales reps try to look for the right content to share with their prospects, only to be hit with the wrong—or worse—no assets. The time they spend looking for these assets could be better spent doing more productive things like closing the deal. On the other hand, marketing teams struggle to tag or track their content assets using a single database, as most content library software is not made for this purpose.

How do I categorize files in SharePoint? It’s no secret that it’s difficult to organize documents, photos, and other files. Most of us have this challenge with all of our digital assets and files. And really hard when collaborating with a team. This is especially true on an organizational platform like SharePoint where you have the ability to create custom folders and sub-folders to organize your files in any way you want.

Marketers, Sales managers, and product managers: Do you feel like you’re always behind the eight ball? Like you can never quite catch up? Like you spend more time firefighting than actually doing your job? If so, read on. Because we have some tips that just might help save your sanity. We all get a lot of emails. In fact, according to recent studies, the average person gets over 100 emails per day (!

Google Drive is great for sharing all types of assets - spreadsheets, documents, pdfs, and folders, but can be really confusing when you’re trying to invite others to collaborate with you or share a file. From the most basic level, there are two ways to share: Right click the file or folder from the list and click share Copy the URL of the file or folder and paste it in an email But it gets more confusing from there: