Let's talk about Content Development

If you’re struggling with delayed production timelines and far too many edits to your content, this post is for you. This article will discuss the need for a content approval process and why you should create one for your organization. But before that, let’s discuss what a content approval process is. What is a content approval process? It refers to a detailed approval process that helps companies maintain their brand identity, ensure accuracy and consistency in their messaging, and protect their reputation.

Did you know that 65% of over-performing sales teams have a dedicated sales enablement person (or team), and 84% achieve their quotas when there’s a quality sales enablement strategy in place? If you want to be one of those teams absolutely knocking it out of the park, then, it’s easy to see that you need a push for sales enablement. Yes, this is sometimes easier said than done, because great sales enablement involves collaboration across multiple departments.

Videos are a great way for your sales team to engage with your audience. They are more engaging than text or static images because they’re sensory-rich experiences that can capture our attention and hold it for longer periods of time. Your sales team can embed videos on a landing page or emails to put them right in front of the reader. Embedding videos into your marketing materials is an effective way to communicate a lot of information in a short amount of time.

Sales prospecting can be a daunting task, but it’s important to find potential customers that will be of long-term value to your business. According toHubspot, sales emails are 40 times more successful at scoring conversions than Twitter or Facebook. When it comes to sales prospecting, email is one of the most important tools at your disposal. However, it can be tough to get your sales emails opened, but it’s even tougher to make a sale without them.

When you’re marketing and selling your product, it’s important to know what to lead with so that you’re most likely to drive the sale. Do customers love your pricing? Are your products or services higher-quality, with unique features? Or maybe you’re known for outstanding customer service and fast response times. People make buying decisions based on a number of different factors, but your best chance at driving the conversion is knowing how to leverage value-based selling to get them to purchase from you.

At Content Camel, we’re constantly thinking about helping buyers buy, and looking back at building our own resource center on our site, we realized that almost all resource centers fall short from delivering content organized for the buyer. So why is that? Get templates, best practices. Insights. Join our newsletter to take it to the next level And, yeah, ours could be improved too, so we totally understand the struggle, but these issues stuck out as we did our research:

When you really break it down, helping buyers buy is really what your marketing site is all about, right? That’s certainly how we think about things here, at Content Camel. And it was obvious after many sales calls that a pricing calculator would be helpful – even though we have standard pricing (which is pretty rare in the sales enablement space). On average, B2B buyers consume up to eight vendor-created pieces of content and five third-party pieces before making a buying decision, according to research by FocusVision.

Time and again, your sales reps try to look for the right content to share with their prospects, only to be hit with the wrong—or worse—no assets. The time they spend looking for these assets could be better spent doing more productive things like closing the deal. On the other hand, marketing teams struggle to tag or track their content assets using a single database, as most content library software is not made for this purpose.

How do I categorize files in SharePoint? It’s no secret that it’s difficult to organize documents, photos, and other files. Most of us have this challenge with all of our digital assets and files. And really hard when collaborating with a team. This is especially true on an organizational platform like SharePoint where you have the ability to create custom folders and sub-folders to organize your files in any way you want.

Marketers, Sales managers, and product managers: Do you feel like you’re always behind the eight ball? Like you can never quite catch up? Like you spend more time firefighting than actually doing your job? If so, read on. Because we have some tips that just might help save your sanity. We all get a lot of emails. In fact, according to recent studies, the average person gets over 100 emails per day (!