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Today’s buyers are well-informed, and their research goes beyond comparing product features. They want to know what sets your offer apart and why they should invest in you. The sooner you get that information to them, the higher the chances of a sale. But knowing exactly how your company differentiates itself in the market against specific competitors is a massive undertaking. This is where the power of battle cards comes into play.

Buying journeys have become complex. As more buyers get involved, sales reps find it harder to close more deals faster. This is one of the reasons why sales enablement is considered a critical business function. Buyers require constant engagement at every stage of the buying process—but many companies struggle to maintain this momentum. They don’t know how to engage or even what to do at which stage. This creates a ripe market opportunity for agencies to fill this gap for companies lacking a sales enablement plan.

As you know, for marketers, effective organization is key. It’s not just about creativity; it’s also about having a clear system for your marketing materials. This makes your work more efficient and helps in tracking the performance of different assets over time. Imagine having a straightforward folder system where every type of asset has its place. For instance, separate folders for images, videos, and marketing collateral. This approach is foundational, especially if you’re that marketers, sales rep, or customer success manager hunting fo various types of materials and need quick access.

Google Drive, as you likely already know, is a wildly popular cloud storage platform. It’s often used by teams for collaboration on projects ranging from content marketing to reports for key stakeholders and more. Many businesses create and even store some of their most high-value content in Google Drive. And, unsurprisingly, many businesses want to be able to track activity on those high-value pieces. They look for benefits like trackable links, which can help keep track of who is viewing a document and where t hey came from.

Improve Your Product Messaging with our Product Messaging Template Here’s the situation – you sell products or services, but we’ll just call them “products” for simplicity here. Most of the Sales and Marketing team are on the same page about what your product does – some of the values and benefits it provides, how it’s a bit different and generally how to talk about it. But, you know that consistency is key to driving understanding with your buyer and that only consistency brings the repeatability that drives word of mouth and smooths out the purchasing cycle.

Case studies can be powerful selling tools for B2B and SaaS brands. They give you an opportunity to show what your products or services can really do, how they work, and the long-term impact that happy customers get after the work is done. Strong, compelling case studies can set you apart from the competition and help potential customers understand what to expect when working with you. As an added bonus, they can also be optimized for SEO and provide you with plenty of original data that you can leverage as an expert in your field.

Managing Sales Assets in Google Sheets Google Drive is commonly used for a number of different purposes— even when it’s maybe not the best solution. It is, for example, often used to store and organize sales asset management, which is possible but not _ideal. _ When using Google Drive, sales teams frequently report issues like assets, not being able to track the right data around asset usage, or issues with permissions and access.

Run a quick survey of a marketing audience, asking them what their favorite project management tool is. A good seven times out of ten, you’ll hear Notion. Often described as the “second brain,” Notion has gained popularity in the past few years thanks to the level of flexibility and cost-effectiveness it offers. Considering many project management tools can be complicated or costly, this tool comes to your rescue. If you’re wondering whether it’s the right choice for your marketing team, you’re in the right place.

Every marketing team we’ve spoken to struggles with project management. This is especially true as they’re scaling production as it becomes harder to track who’s responsible for which task and how the work is progressing. If this sounds like you, it’s time to invest in a marketing suite that lets you manage, report, and store content in one place. In this article, we’ll review CoSchedule, a marketing software that lets content teams do all this and more.

How Content Camel is Disrupting the Sales Enablement Industry The way we use content these days is changing. It’s no longer just a blog post on your website—it’s sales enablement content now. Sales and marketing teams need to align on which content assets are the best suited to cater to prospective customers at every stage of the buyer journey. But if you don’t have the right tools to collaborate, manage, and track these assets, all your efforts go to waste.