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Deep dive insights from sales enablement to content marketing.


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    Perfect Marketing Sales Funnel Design

    Marketing and sales spend an enormous amount of time hashing out different pipeline stages and funnel stages, trying to determine at what point different users fit into each. And you probably have an established process, so reviewing that will be incredibly helpful and save everyone a lot of time and testing. In order to help you create a stronger marketing and sales funnel upfront that converts more, we’re going to go over how to design a perfect marketing sales funnel design that will make every department happy.

    Building a Content Library

    As a marketing leader, it’s critical to enable your reps with the right tools. These should support their skill set to win more sales and excel at their job. With so many sales enablement platforms on the market, how do you determine which one is right for your team? The ideal software for your business should provide the best fit for your business: Offers features that align with your needs and requirements Aligns with the scale of your business Is easy to use so that your sellers can adapt to it in time.

    How To Restore Backup From Google Drive?

    As a project manager, it can seem daunting to handle the constant workload that comes across your desk. You need fast responses, accurate information, and relevant assets to stay ahead of THE competition and keep your process flowing smoothly. What if you delete an important file or asset, then? How do you recover it in a timely manner so your work isn’t disrupted? One great way to accomplish this is with a cloud based software solution with backup capability.

    Who Owns Sales Enablement? PMM, Marketing, or Sales?

    Who Owns Sales Enablement? PMM, Marketing, or Sales? Knowing exactly what your role is at work and what you’re responsible for is crucial. You don’t want to drop anything accidentally that’s supposed to be on your plate. It’s also important because you need to know who owns certain tasks, or it’s easy for different departments or team members to end up arguing over who exactly is responsible for specific responsibilities.

    What is Value Based Selling (And Why It's so Important)

    When you’re marketing and selling your product, it’s important to know what to lead with so that you’re most likely to drive the sale. Do customers love your pricing? Are your products or services higher-quality, with unique features? Or maybe you’re known for outstanding customer service and fast response times. People make buying decisions based on a number of different factors, but your best chance at driving the conversion is knowing how to leverage value-based selling to get them to purchase from you.

    How to Develop a Sales Content Strategy

    Despite over 70% of marketers spending more on content marketing, only 55% of the best b2b marketers have a documented content strategy. Right now, you might be feeling the pain of needing a content strategy for sales content or maybe you’re simply feeling the frustrations from trying to get stuff done without an overall plan. What if you could guarantee great sales content that’s produced on a regular schedule?

    How to do a Sales Content Audit

    Perform a Sales Content Audit to Streamline Your Sales Process Did you know that the average B2B buyer consumes over 10 pieces of content before making a decision? Of course you know that. So, I bet finding the right piece of content is standing between your sales team and new customers right now. And if your marketing collateral is a jumbled mess across many folders (like I usually see), your sales team is probably missing the content they need to convert a warm lead to a paying customer.

    Best Way To Organize Marketing Department Folder Structure

    Best Way To Organize Marketing Department Folder Structure Marketing is one of the most important aspects of any business. It’s the department that drives sales and creates customer loyalty. Still, marketing can be a daunting task, especially if your assets are scattered all over the place. That’s why it’s important to have a system for organizing your marketing materials. With a little bit of creativity and some simple folder structures, you can have everything neatly sorted and easy to find when you need it.

    How a data-driven sales enablement strategy can benefit your team

    Sales enablement is a crucial piece of the puzzle when it comes to achieving revenue success. As the name suggests, sales enablement is all about giving your sales team the tools they need to be successful. While there are many different components that make up a successful sales enablement strategy, one of the most important is data. After all, data tells the true story about your business. It helps you understand what’s working and what isn’t, identify areas for improvement, and make better decisions moving forward 💪 📈

    Resource Centers Suck the Life Out of Content

    At Content Camel, we’re constantly thinking about helping buyers buy, and looking back at building our own resource center on our site, we realized that almost all resource centers fall short from delivering content organized for the buyer. So why is that? Get templates, best practices. Insights. Join our newsletter to take it to the next level And, yeah, ours could be improved too, so we totally understand the struggle, but these issues stuck out as we did our research:

    Wrangle your content. Drop the Drive.

    Bring your content together in one place, enable your sales team to have better conversations with prospects, prove the impact of content marketing and close more deals.



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