Open navClose nav

Let's talk about Marketing


Categories

Deep dive insights from sales enablement to content marketing.


  • Content marketing
  • Flipbooks
  • How to
  • Hubspot
  • Marketing
  • Product marketing management
  • Product update
  • Releases
  • Sales
  • Sales enablement
  • Sales engagement
  • Sales playbook
  • Templates
  • And some tagged content: Abm  Checklist  Collections  Content organization  Google drive  How to  Hubspot  Insights  Pricing  Resource pages  Sales hacks  Sales leaders  Sharepoint  Template  Top tools 

    Google Drive Labels: Does your sales team need more?

    With the introduction of Google Drive Labels, content creators now have more options than ever to manage their content 🙌 . But every platform has pros and cons, and you are often limited by what the system was designed for. For example, excellent archiving and security may be great for an IT tech but not so much for marketers and sellers! Your marketing team needs content management designed for marketing (think funnel stages, content types, and products).

    What if you don't use technology to enable your sales team?

    I don’t have to tell you sales is competitive. In today’s environment empowering your sales team with the right sales enablement tools is essential for your business’s success. Sure, back in the day, many businesses have seen success without those tools. But, seriously, times have changed and so have your buyer’s behaviors and demands on sales productivity.. Are you depriving your sales team of the cutting-edge sales tech to save a few bucks?

    A Product Messaging Template for Repeatable Product Messaging

    Improve Your Product Messaging with our Product Messaging Template Here’s the situation – you sell products or services, but we’ll just call them “products” for simplicity here. Most of the Sales and Marketing team are on the same page about what your product does – some of the values and benefits it provides, how it’s a bit different and generally how to talk about it. But, you know that consistency is key to driving understanding with your buyer and that only consistency brings the repeatability that drives word of mouth and smooths out the purchasing cycle.

    Confluence Wiki Alternative for Marketing and Sales

    Confluence: A Corporate Wiki Confluence is a corporate wiki that definitely brings heightened collaboration to teams and some marketing and sales teams are using Confluence for sales content management and sales playbooks. Maybe that’s you and your team? If so, that means with Confluence you can bring your entire team together on one platform to access any specific piece of information and manage projects. It increases transparency across the organization for all ongoing projects, daily activities, and resources vital to your business.

    How to create shortlinks for sales docs

    Your sales documents help you convert your leads into customers 🎉🙌 They do, right? Of course! You can easily prove it by measuring which documents are used most by your sales team, which ones your prospects open and read, and… Umm, you are tracking them… aren’t you? OK, whether you track them or not, don’t worry. You’re in the right place now, because we’re reviewing how you can analyze usage by creating short links to track your sales documents.

    How to create shortlinks for sales docs

    Your sales documents help you convert your leads into customers 🎉🙌 They do, right? Of course! You can easily prove it by measuring which documents are used most by your sales team, which ones your prospects open and read, and… Umm, you are tracking them… aren’t you? OK, whether you track them or not, don’t worry. You’re in the right place now, because we’re reviewing how you can analyze usage by creating short links to track your sales documents.

    How to Create a Persona Template

    How to Create a Buyer Persona If you want a consistent and repeatable message across all of your teams and increase your conversion rate, then we have the buyer persona template for you! Yes, there are different types of persona templates to download (like the Hubspot persona template or this post from Hootsuite), and just so you know, this isn’t a re-run of the same old persona templates. This isn’t a brand messaging guideline.

    What Sales Enablement tools should you have in your sales stack?

    Your sales stack can make or break your business! Every business needs a sales enablement strategy to empower their sales teams with top sales enablement tools. Great tools automate most of the manual processes and make sure that the reps are focused on doing what they know best, and that’s selling! With the right sales enablement tools, you can empower your reps with a sales stack that can accelerate sales, improve buyer experiences, and (of course!

    How to track documents in HubSpot

    Organizing and tracking sales documents is a powerful component of your sales management and sales enablement efforts. You can save your staff a lot of time by getting organized while making sure your best content is being used correctly. If done right – with the right tools – you can also gain critical insights that will shape your content marketing efforts. Still managing sales assets the old way? Share and track collateral with Content Camel HubSpot has sales document tracking features and this article goes deep on how it works, the benefits, the cost, and the limitations as well as comparing it to Content Camel’s sales enablement tool.

    How to track documents in HubSpot

    Organizing and tracking sales documents is a powerful component of your sales management and sales enablement efforts. You can save your staff a lot of time by getting organized while making sure your best content is being used correctly. If done right – with the right tools – you can also gain critical insights that will shape your content marketing efforts. Still managing sales assets the old way? Share and track collateral with Content Camel HubSpot has sales document tracking features and this article goes deep on how it works, the benefits, the cost, and the limitations as well as comparing it to Content Camel’s sales enablement tool.

    Wrangle your content. Drop the Drive.

    Bring your content together in one place, enable your sales team to have better conversations with prospects, prove the impact of content marketing and close more deals.



    Get started for free