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Deep dive insights from sales enablement to content marketing.


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    What Sales Enablement tools should you have in your sales stack?

    Your sales stack can make or break your business! Every business needs a sales enablement strategy to empower their sales teams with top sales enablement tools. Great tools automate most of the manual processes and make sure that the reps are focused on doing what they know best, and that’s selling! With the right sales enablement tools, you can empower your reps with a sales stack that can accelerate sales, improve buyer experiences, and (of course!

    How to track documents in HubSpot

    Organizing and tracking sales documents is a powerful component of your sales management and sales enablement efforts. You can save your staff a lot of time by getting organized while making sure your best content is being used correctly. If done right – with the right tools – you can also gain critical insights that will shape your content marketing efforts. Still managing sales assets the old way? Share and track collateral with Content Camel HubSpot has sales document tracking features and this article goes deep on how it works, the benefits, the cost, and the limitations as well as comparing it to Content Camel’s sales enablement tool.

    Ultimate Sales & Marketing Templates Guide

    Great marketing is all about finding the right balance between unique, compelling messaging and creating a consistent brand. Constantly striving to deliver both unique messaging that will resonate with your target audience and also a repeatable, adaptable framework from which to build those messages is tough. That’s where the best marketing templates and sales templates can be a game changer. But you can’t just use any template. Creating templates for messages that you plan to send to every prospect may save you time, but if they never even open your message, your time is wasted.

    How to create a one pager for Sales (and everyone else)

    If an elevator pitch is the essential distillation of a 20 or 45 minute presentation, a one-pager is the same but for your library of product marketing materials. If you haven’t produced any one pagers yet, you are missing a basic tool from your sales toolkit. If you’re expanding on your existing resources, there’s always an opportunity to build one-sheet that’s just a little bit better. A one-pager is a bit of a paradox - seemingly simple, but ultimately it’s the product of careful choices and thorough editing.

    Ultimate Guide on Content Marketing Salaries (131,963 salary data points)

    How much should you pay marketers who are part of your content, product marketing, SEO or sales enablement teams? How much should you ask for during salary negotiations as someone who works in these same functions? Content is one of the most pivotal functions inside a marketing organization. It is also a newer role and marketers in these roles are often undervalued and underpaid. That’s why Content Camel put together the Content Marketing Salary Report.

    Wrangle your content. Drop the Drive.

    Bring your content together in one place, enable your sales team to have better conversations with prospects, prove the impact of content marketing and close more deals.



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