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Sales enablement is important. You need to have a strategy and processes in place to ensure that your sales team has all the tools, data, resources, and even content that they need in order to do their jobs well, because without sales, your business is toast. Sales enablement is only possible, however, when you have the right budget in place for it. That’s what we’re focusing on today. We’re going to talk about sales enablement budget planning, and the three crucial parts of the planning and allocation process you need to follow along with sales enablement budget best practices.

Your sales rep’s job is not easy. In many cases, they’re trying to tackle a large number of tasks at once, and sometimes for a single client, including the following: Qualifying leads Product demos and education Creating custom deals Overcoming objections Generating and signing contracts Setting up onboarding Tracking sales performance They’ve got a big job, and the reality is that they likely need a lot of content to help sell more.

Social selling is a process of using social media to identify and connect with potential buyers for your products or services. It’s a way to use online tools to build relationships with potential customers, nurture those relationships, and ultimately convert them into sales in a way that feels organic. As a B2B marketer or sales leader, you may be wondering how it can help you close more deals. Here’s what you need to know:

Content marketing can be an enormous goldmine of potential leads and sales. It can increase site traffic, educate users about your product, capture lead information, and push people through the funnel. All content, though, is not created equal. This is something I’ve seen time and time again as a content marketer. All too often, there’s a misalignment between sales and the marketing department, and the content just doesn’t quite bring in the type of actions or leads that sales needs.

If you’re struggling with delayed production timelines and far too many edits to your content, this post is for you. This article will discuss the need for a content approval process and why you should create one for your organization. But before that, let’s discuss what a content approval process is. What is a content approval process? It refers to a detailed approval process that helps companies maintain their brand identity, ensure accuracy and consistency in their messaging, and protect their reputation.

65% of over-performing sales teams have a dedicated sales enablement person (or team), and 84% achieve their quotas when there’s a quality sales enablement strategy in place. If you want to be one of those teams absolutely knocking it out of the park, therefore, it’s easy to see that you need a push for sales enablement. This is sometimes easier said than done because great sales enablement involves collaboration across multiple departments.

How To Align Marketing and Sales for Successful Sales Enablement Very few marketers can say that their content production workflow is a well-oiled machine. That’s because too often, they try to fit into a rigid workflow instead of creating one that works for them. You need high-quality, carefully crafted content that delights your target audience while delivering results month after month. But how can you achieve that without having the right systems in place?

How To Align Marketing and Sales for Successful Sales Enablement Any chief marketing officer (CMO), RevOps specialist, and sales or marketing team member can tell you that there can be a significant disconnect between the marketing and sales teams. This disconnect isn’t just a potential cause for tension, but it can also cause substantial lost revenue. And while everyone plays a vital role in sales enablement, it’s clear that you need marketing and sales fully aligned for everyone to be more successful.

Marketer’s Ultimate Guide to Sales Qualification Whether the prospect has come to you, or you have reached out to them, the first discovery call will be pivotal for your sales team. During this call, you will be understanding your prospect’s intentions, their business, and any pain points that they are trying to overcome, etc. At this point, you would want to assess your prospect against the solution you are offering and their ability and desire to purchase.

Most businesses struggle with maintaining their content inventory because of the lack of a robust sales enablement content management system. For sales teams, the goal is to meet their quota by any means necessary, but more often than not, the driver turns out to be content. For example, prospects might ask sales reps how a specific product feature works or the ROI of purchasing the product. They’ll likely send a case study or product brochure addressing these points.