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How AI Search is Changing Sales Content Discovery

Here’s a frustrating reality of sales content management: the content exists, but nobody can find it. Marketing spent weeks creating a great healthcare case study. It’s in the drive. It has metrics. It tells a compelling story. And when a rep on a call with a healthcare prospect needs it, they search “healthcare case study” and get nothing — because the file is named CS_Acme_Health_Q3_Draft_Final.pdf and it’s three folders deep in a subdirectory organized by the person who left the company two years ago.

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