Sales Email Frameworks That Don't Sound Like Templates Here’s what happened to sales email templates: they worked so well that everyone started using them. And now that every prospect gets 15 emails a week that start with “Hi {FirstName}, I noticed {Company} is…” — they don’t work anymore. Templates became anti-patterns. The prospect doesn’t read your email and think “what a relevant, personalized message.” They read it and think “I’ve seen this pattern before. This is a sequence. Delete.