Let's talk about Sales Enablement

Why templates are key to operationalizing marketing and sales workflows Whether you’re a marketer or sales rep—you’re tasked to do more with less time. Speed, efficiency, and personalization are important, but none happens without a solid workflow. Templates are an excellent solution to find a delicate balance between scalability and customization. Typically, people misunderstand templates as tools for standardization that aren’t flexible or scalable, but that’s not true. At Content Camel, we’ve created many templates for marketing and sales teams—making them some of our most in-demand content.

If you’re working in any field even tangentially related to content creation of any type, you’re likely all too familiar with Google Drive. Google Drive is a great resource. As a freelance content writer, I can vouch for the fact that it makes content creation and collaboration incredibly easy. As long as the internet connection is good, it can help you source links in-doc, you can use extensions for improved content creation (like Grammarly or Semrush’s SEO Writing Assistant), and there are outstanding collaboration features.

If you’re looking to build a sales enablement strategy and are confused about what content you must create first, this post is for you. This article will discuss the types of sales enablement content with examples and how you can create them to make your next sale. Let’s start with understanding what sales enablement content is. What is sales enablement content? Sales enablement content helps sales teams convert leads and increase their company’s revenue.

Your sales onboarding plan may be the reason why your reps are not meeting their targets. A recent study by Spekit surveyed 500 people and found that 47% of salespeople quit their job because of poor onboarding and training programs. That’s because most companies rely on ineffective or outdated onboarding methods that don’t properly prepare new sales reps for success. If you want to make sure your sales team doesn’t become another statistic, it’s important to invest in a good sales onboarding plan and process.

Out goes shared drives and wikis, and in comes purpose-built content management software—here’s why “Hey! Can you send the new ebook we launched last quarter? I have a high-intent lead, but I can’t find it anywhere.” Does this sound too familiar? That means you’re struggling to make the most out of your drive because of the lack of a dedicated content management system. Many companies, including us, have fallen into the trap of defaulting to Google Drive or shared wikis to store and manage their content.

How Marketing Can Accelerate Sales Marketing and sales are two entirely separate departments, and for too many businesses, they operate completely independently of each other. This can cause a lot of chaos, as ultimately marketing and sales alignment is essential for everyone to succeed. When your marketing and sales team are successfully working together, marketing won’t just bring more leads to sales, but the team can deliver higher quality and better-qualified leads to the sales team.

Introduction Wyzowl’s video marketing report found that 92% of marketers feel that video marketing gives them a good return on investment (ROI). Whether that’s in terms of brand awareness, engagement, or even bottom-funnel metrics like leads and sales — the popularity of videos is only expected to rise. It’s a core part of successful marketing campaigns and has changed how companies connect with their clients, potential customers, and industry peers. But many companies still need to understand how this works and what they need to do to get started.

Frequently Asked Questions have been a mainstay of the internet since its earliest days. They were originally used by NASA to onboard new users without cluttering message boards with the same tired topics. FAQs have come a long way, and while they may not always be used for something as interesting as space travel, they can still launch your pages into the stratosphere. The first FAQs were developed because NASA’s new hires didn’t read the assigned documentation and inevitably had questions.

Writing a draft can often feel like navigating through a chaotic maze, where ideas collide and sentences take on a life of their own. It’s easy to become overwhelmed by the disorganized nature of the process, leaving many writers feeling stuck or unsure of how to proceed. But, the beauty of drafting lies in its inherent messiness, as it provides an opportunity to explore, experiment, and refine your thoughts into a polished piece.

Blogs are like fish in the sea. Stars in the sky. Leaves on trees in a forest. There are billions of them, they’re all unique, and many are never seen by a human. Why do we spend so much time writing and publishing them? Who are they for? Are they written for existing website visitors or customers? Are they used to send to your newsletter list? Are they there to attract new visitors?