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The Content Camel Blog

Best practices on content marketing, sales enablement and sales success.



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Deep dive insights from sales enablement to content marketing.


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  • And some tagged content: Abm  Analytics  Checklist  Collections  Content organization  Dam  Google drive  How to  Hubspot  Insights  Pricing  Resource pages  Sales  Sales enablement  Sales hacks  Sales leaders  Sharepoint  Template  Top tools  Workflows 

    How To Restore Backup From Google Drive?

    As a project manager, it can seem daunting to handle the constant workload that comes across your desk. You need fast responses, accurate information, and relevant assets to stay ahead of THE competition and keep your process flowing smoothly. What if you delete an important file or asset, then? How do you recover it in a timely manner so your work isn’t disrupted? One great way to accomplish this is with a cloud based software solution with backup capability.

    Who Owns Sales Enablement? PMM, Marketing, or Sales?

    Who Owns Sales Enablement? PMM, Marketing, or Sales? Knowing exactly what your role is at work and what you’re responsible for is crucial. You don’t want to drop anything accidentally that’s supposed to be on your plate. It’s also important because you need to know who owns certain tasks, or it’s easy for different departments or team members to end up arguing over who exactly is responsible for specific responsibilities.

    How to Develop a Sales Content Strategy

    Despite over 70% of marketers spending more on content marketing, only 55% of the best b2b marketers have a documented content strategy. Right now, you might be feeling the pain of needing a content strategy for sales content or maybe you’re simply feeling the frustrations from trying to get stuff done without an overall plan. What if you could guarantee great sales content that’s produced on a regular schedule?

    How to do a Sales Content Audit

    Perform a Sales Content Audit to Streamline Your Sales Process Did you know that the average B2B buyer consumes over 10 pieces of content before making a decision? Of course you know that. So, I bet finding the right piece of content is standing between your sales team and new customers right now. And if your marketing collateral is a jumbled mess across many folders (like I usually see), your sales team is probably missing the content they need to convert a warm lead to a paying customer.

    How a data-driven sales enablement strategy can benefit your team

    Sales enablement is a crucial piece of the puzzle when it comes to achieving revenue success. As the name suggests, sales enablement is all about giving your sales team the tools they need to be successful. While there are many different components that make up a successful sales enablement strategy, one of the most important is data. After all, data tells the true story about your business. It helps you understand what’s working and what isn’t, identify areas for improvement, and make better decisions moving forward 💪 📈

    Resource Centers Suck the Life Out of Content

    At Content Camel, we’re constantly thinking about helping buyers buy, and looking back at building our own resource center on our site, we realized that almost all resource centers fall short from delivering content organized for the buyer. So why is that? Get templates, best practices. Insights. Join our newsletter to take it to the next level And, yeah, ours could be improved too, so we totally understand the struggle, but these issues stuck out as we did our research:

    How to Build a Free Pricing Calculator

    When you really break it down, helping buyers buy is really what your marketing site is all about, right? That’s certainly how we think about things here, at Content Camel. And it was obvious after many sales calls that a pricing calculator would be helpful – even though we have standard pricing (which is pretty rare in the sales enablement space). On average, B2B buyers consume up to eight vendor-created pieces of content and five third-party pieces before making a buying decision, according to research by FocusVision.

    New reality: Inside vs Outside Sales

    As a marketing leader tasked with driving sales and revenue, how you integrate with the Sales team and support their responsibilities seriously impacts your success. No surprise there. But, what if support a single Sales team really means supporting multiple teams at the same time? Traditionally, there are two distinct approaches to sales: inside sales and outside sales. To muddy the waters, these simple names can have different meanings to different people:

    8 Must-Have Features To Manage Content Using A Sales Enablement Tool

    Time and again, your sales reps try to look for the right content to share with their prospects, only to be hit with the wrong—or worse—no assets. The time they spend looking for these assets could be better spent doing more productive things like closing the deal. On the other hand, marketing teams struggle to tag or track their content assets using a single database, as most content library software is not made for this purpose.

    Content Library Analytics & Metrics

    How often have you been asked how much revenue a specific case study generated? Or rather, how often is the sales team sharing that specific case study? If you’re making a wild guesstimate, trust us—you’re not alone. It’s tough when you invest resources to create content and are not even sure if it’s getting read. It’s even worse when it gets read, but there’s no way of tracking its true ROI.

    Wrangle your content. Drop the Drive.

    Bring your content together in one place, enable your sales team to have better conversations with prospects, prove the impact of content marketing and close more deals.



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