October 25, 2021 blog How to create a flipbook + TOP 5 flipbook tools The best catalogs and brochures inspire the imagination, telling a story that engages potential customers at a different level than other sales materials. Think of a high-end jewelry catalog, with page after page showing exquisite craftsmanship and unexpected details. Maybe you are the sort of person who loves to page through an electronics catalog, inspired by the possibilities. Or recall the experience of flipping through a brochure for adventure travel, and how you began to imagine yourself as a participant in the story the catalog told.
in Templates , Content marketing , Marketing How to Create a Persona Template How to Create a Buyer Persona If you want a consistent and repeatable message across all of your teams and increase your conversion rate, then we have the buyer persona template for you! Yes, there are different types of persona templates to download (like the Hubspot persona template or this post from Hootsuite), and just so you know, this isn’t a re-run of the same old persona templates. This isn’t a brand messaging guideline.
in Sales enablement , Sales , Marketing What Sales Enablement tools should you have in your sales stack? Your sales stack can make or break your business! Every business needs a sales enablement strategy to empower their sales teams with top sales enablement tools. Great tools automate most of the manual processes and make sure that the reps are focused on doing what they know best, and that’s selling! With the right sales enablement tools, you can empower your reps with a sales stack that can accelerate sales, improve buyer experiences, and (of course!
September 30, 2021 blog How to track documents in HubSpot Organizing and tracking sales documents is a powerful component of your sales management and sales enablement efforts. You can save your staff a lot of time by getting organized while making sure your best content is being used correctly. If done right – with the right tools – you can also gain critical insights that will shape your content marketing efforts. Still managing sales assets the old way? Share and track collateral with Content Camel HubSpot has sales document tracking features and this article goes deep on how it works, the benefits, the cost, and the limitations as well as comparing it to Content Camel’s sales enablement tool.
in Sales enablement , Sales , Marketing , Templates Ultimate Sales & Marketing Templates Guide Great marketing is all about finding the right balance between unique, compelling messaging and creating a consistent brand. Constantly striving to deliver both unique messaging that will resonate with your target audience and also a repeatable, adaptable framework from which to build those messages is tough. That’s where the best marketing templates and sales templates can be a game changer. But you can’t just use any template. Creating templates for messages that you plan to send to every prospect may save you time, but if they never even open your message, your time is wasted.
in Product update , Releases Better content search means better content finding Content tools for Sales and Marketing Content Camel helps content marketers, product marketers, and sales teams to work closely together to get the most out of their winning content. And delivering the right content at the right time to prospects and customers starts with being able to find those assets. Quickly. Given the pressure to deliver quarter after quarter, your sales and marketing teams don’t have a lot of time to spend digging into tools and folders while on the hunt for the latest ebook or that winning case study.
April 30, 2021 blog Discover sales playbook insights from 3 sales leaders The sales landscape is always one of rapid adjustment. As markets, trends, and new tools continue to develop, sales methods evolve right alongside them. And we bet you’re always looking to reinforce your competitive advantage. Well, having a sales playbook is essential to growing and scaling your sales efforts to maintain that advantage. But how do you make a sales playbook? To extract some key sales strategy insights, we did some digging to see what 3 sales management experts highlighted as they developed their winning sales playbooks.
in Sales enablement , Content marketing , Marketing , Sales How to create a one pager for Sales (and everyone else) If an elevator pitch is the essential distillation of a 20 or 45 minute presentation, a one-pager is the same but for your library of product marketing materials. If you haven’t produced any one pagers yet, you are missing a basic tool from your sales toolkit. If your expanding on your existing resources, there’s always an opportunity to build one-sheet that’s just a little bit better. A one-pager is a bit of a paradox - seemingly simple, but ultimately it’s the product of careful choices and thorough editing.
in Sales , Sales enablement , Product marketing management Pricing Strategy and Pricing Models - Optimizing Sales Pricing is your biggest lever that you probably spend the least amount of time testing and optimizing. I totally understand why – pricing is difficult to change (even when you’re small and especially when you are large), and you have to deal with complex questions of involving existing customers and even prospects in your pipeline. But having a pricing strategy that you manage like your product roadmap has outsized rewards.
in Marketing , Content marketing Get Strategic with your Marketing Resource Center If you’re anything like me, then you probably have a few favorite websites that you visit on the regular. Whether it’s to get the latest insights on the best sales enablement tools, get tips on How to create a one pager for sales, or to keep in tune with some marketing inspiration. These pages and sites provide valuable information that visitors want to access when they are browsing. Moving beyond just a simple blog, resource centers on your marketing site serve as the gateway to all the great content you’re serving up.