in Marketing , Sales Content Marketing SEO How To: Resource Pages Resource pages should exist to help buyers buy, or users help themselves. They can also be a boon to SEO efforts if done correctly. Why else would we put these resources on our websites? The truth is, however, resource sections are often an afterthought. Over time, they can become the junk drawer of our websites. By defining our objectives and understanding what we can accomplish with resource sections, we can structure the best resource page possible.
in Marketing 9 Reasons to Rebrand (& How to Justify It!) Rebranding is a big deal. Whether you’re only changing your brand’s visual look and logo or you’re going for a total rebrand (complete with new messaging, audience focuses, unique selling proposition, and maybe even an actual new brand name), you’re making intentional changes that can impact how users may perceive you. Any kind of rebranding is a high-stakes activity. It also is often expensive and time consuming, even if you’re doing a smaller revamp instead of a complete overhaul of your brand.
in Marketing , Sales Rebranding: How to Streamline The Internal Rollout Process When you’re going through a rebranding process, you need to get your internal team on board. While that may not sound as difficult as developing a rebranding strategy and revamping your brand (however extensively), it can actually be a significant challenge for plenty of businesses. Simply put: If your own team doesn’t buy into your rebrand, your customers won’t, either. Everyone needs to commit to it, and that may mean selling the new branding to your internal team members much like you will your customers.
in Marketing , Sales How to Update Your Assets During a Rebrand Rebranding is exciting. It’s also a lot of work, and while most of the attention goes into the effort of the rebrand itself, what comes after can be just as overwhelming and time-consuming. We’re referring specifically to updating all of your assets after a rebrand. There are so many aspects of your business’s asset inventory spread across multiple channels, which may include videos, podcasts, brochures, blog posts, mobile apps, website presence, directory listings, autoresponder email campaigns, and more.
in Marketing , Sales How to Pick an Agency for Rebranding How to Pick an Agency for Rebranding Rebranding is no easy task. It’s like a home renovation project: It’s expensive, time consuming, requiring some destruction and revamp, and it can even be a little messy. As a result, it’s common for businesses to consider working with a rebranding agency to help with the task at hand. A rebranding agency is unbiased, they’re experienced, and they know exactly how to get the job done.
in Marketing , Sales 8 Actionable Tips to Manage Your Freelance Writers With Ease Missed deadlines, sloppy content, and playing constant catch-up with freelance writers are signs that your project management is non-existent. As a result, your team’s efficiency and content production take a hit. As a content manager, juggling multiple freelancers can be a tiresome task. There are many ways in which you can streamline this process—from using project management tools to giving writers access to internal marketing collateral. In this article, we’ll explore eight tips from those who’ve been where you are so that you can meet deadlines, maintain content quality, and keep your content production on track.
in Sales enablement , Content marketing , Marketing , Sales , Content development How to Create a Stellar Content Brief (FREE Template) Every content manager we’ve spoken to has one issue with production: terribly written first drafts. Does this sound familiar to you? Then you’re not alone. It boils down to a lack of standardized content production processes. The production process is tedious, and that only worsens if you don’t have the right systems in place. To avoid this, create a solid content production workflow, and incorporate a key ingredient to set your strategy into motion: the content brief.
in Sales content , Sales , Marketing SEO Content Hubs- Building Resources for Engagement Google’s front page is a battleground. With more and more companies prioritizing SEO as a marketing channel, competition is only getting tougher. It’s no longer enough to just have a great product page or well written blogs. Content hubs are one of the best ways to cut through the noise and distinguish your business from the rest, both to your customers and to Google’s algorithm. Why? Great SEO content hubs provide excellent user experience, invaluable linking opportunities to strengthen your site, and a chance to revitalize your existing content into top-performing pieces.
in Marketing , Sales 5 steps to hire quality writers for your marketing team As more companies understand the ROI of content, every single one wants to increase their content production. However, not all of them can create content at scale, as they lack the in-house resources to achieve this. While outsourcing has emerged as the solution and hiring external writers is the norm, we know how complicated the process can get. Finding the right writer becomes a huge challenge, from lack of communication to inconsistent writing quality.
in Marketing , Sales Challenges of using AI generated Content for Sales Since the launch of Open AI’s ChatGPT, artificial intelligence (AI) has been top of mind in all industries. Sales is no exception. But this has been a long time coming. Venture capital investment in AI has increased 13-fold in the last ten years. This has directly impacted the increase in computation capacity today—evident in the number of AI tools available for different use cases. In sales, representatives finally have the tools to take charge of their day-to-day operations.