in Sales content , Sales , Marketing SEO Content Hubs- Building Resources for Engagement Google’s front page is a battleground. With more and more companies prioritizing SEO as a marketing channel, competition is only getting tougher. It’s no longer enough to just have a great product page or well written blogs. Content hubs are one of the best ways to cut through the noise and distinguish your business from the rest, both to your customers and to Google’s algorithm. Why? Great SEO content hubs provide excellent user experience, invaluable linking opportunities to strengthen your site, and a chance to revitalize your existing content into top-performing pieces.
in Marketing , Sales 5 steps to hire quality writers for your marketing team As more companies understand the ROI of content, every single one wants to increase their content production. However, not all of them can create content at scale, as they lack the in-house resources to achieve this. While outsourcing has emerged as the solution and hiring external writers is the norm, we know how complicated the process can get. Finding the right writer becomes a huge challenge, from lack of communication to inconsistent writing quality.
in Marketing , Sales Why your sales reps need robust content management systems in 2024 Since the launch of Open AI’s ChatGPT, artificial intelligence (AI) has been top of mind in all industries. Sales is no exception. But this has been a long time coming. Venture capital investment in AI has increased 13-fold in the last ten years. This has directly impacted the increase in computation capacity today—evident in the number of AI tools available for different use cases. In sales, representatives finally have the tools to take charge of their day-to-day operations.
in Sales , Sales playbook , Marketing How to Reinvent Sales to Help Customers Buy Have you ever been a buyer and felt like bashing your head into the keyboard just trying to make a purchase? This can be true for any industry (buying my first car felt like an introduction to torture), but it’s particularly common in B2B and especially SaaS brands. The B2B buyer’s journey is naturally longer than most B2C journeys, but the reality is that marketing and sales funnels aren’t actually helping that— they’re making it worse.
in Sales content , Sales , Marketing , Content planning , Content development 7 Sales Content Strategy Examples That Boosted Annual Revenue 7 Sales Content Strategy Examples That Boosted Annual Revenue Is your sales team struggling to generate leads and bring in revenue? Maybe it’s the way they conduct the conversation. Or maybe, they don’t have the right assets to encourage a conversion. In this case, content marketing can be the answer. Typically, sales and marketing teams aren’t aligned because marketing wants brand awareness, and sales want leads. But, by creating middle and bottom funnel content—they both win.
in Sales content , Sales , Marketing , Content planning , Content development How Video Can Support Your Sales Enablement Strategy When it comes to sales enablement, there are plenty of tools in your arsenal. Highly trained sales team members. High-functioning, fast-loading sites. Landing pages that collect all the qualifying information you need and live chat options to grab users while they’re on the site. All these options… and yet video is still one of the most powerful sales enablement tools at your disposal here. When used correctly, video can help you do everything from educating and training your sales team, to supporting your marketing efforts.
in Sales content , Sales , Marketing , Content planning , Content development , Seo How to Create Effective SEO Content Briefs: Tips and Best Practices Content creation can feel like a game of telephone. Without the right process in place, it’s easy to lose track of what an article’s original intent was, and that can severely affect your efforts to generate solid content and rank on page #1. Further, without the right context for your piece, you won’t be able to strengthen it with top keywords, internal links, and other SEO tricks and techniques. While a regular content brief can capture the spirit of a piece and provide essential context, an SEO-focused content brief is geared towards getting to the front page of Google, with all the bells and whistles required.
in Marketing , Sales Sales Enablement Budget Planning in 2023 Sales enablement is important. You need to have a strategy and processes in place to ensure that your sales team has all the tools, data, resources, and even content that they need in order to do their jobs well, because without sales, your business is toast. Sales enablement is only possible, however, when you have the right budget in place for it. That’s what we’re focusing on today. We’re going to talk about sales enablement budget planning, and the three crucial parts of the planning and allocation process you need to follow along with sales enablement budget best practices.
in Sales , Sales playbook , Marketing How to Use Marketing Content to Drive Sales Your sales rep’s job is not easy. In many cases, they’re trying to tackle a large number of tasks at once, and sometimes for a single client, including the following: Qualifying leads Product demos and education Creating custom deals Overcoming objections Generating and signing contracts Setting up onboarding Tracking sales performance They’ve got a big job, and the reality is that they likely need a lot of content to help sell more.
in Sales , Sales playbook , Marketing Using Social Selling to Elevate your Marketing Strategy Social selling is a process of using social media to identify and connect with potential buyers for your products or services. It’s a way to use online tools to build relationships with potential customers, nurture those relationships, and ultimately convert them into sales in a way that feels organic. As a B2B marketer or sales leader, you may be wondering how it can help you close more deals. Here’s what you need to know: