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The Content Camel Blog

Best practices on content marketing, sales enablement and sales success.



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Deep dive insights from sales enablement to content marketing.


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    What Content Does Sales Actually Want?

    Content marketing can be an enormous goldmine of potential leads and sales. It can increase site traffic, educate users about your product, capture lead information, and push people through the funnel.
    All content, though, is not created equal. This is something I’ve seen time and time again as a content marketer.
    All too often, there’s a misalignment between sales and the marketing department, and the content just doesn’t quite bring in the type of actions or leads that sales needs.

    How to Create a Content Review Process That Works for You

    If you’re struggling with delayed production timelines and far too many edits to your content, this post is for you.
    This article will discuss the need for a content approval process and why you should create one for your organization. But before that, let’s discuss what a content approval process is.
    What is a content approval process? It refers to a detailed approval process that helps companies maintain their brand identity, ensure accuracy and consistency in their messaging, and protect their reputation.

    How to Create a Sales Enablement Strategy

    Did you know that 65% of over-performing sales teams have a dedicated sales enablement person (or team), and 84% achieve their quotas when there’s a quality sales enablement strategy in place?
    If you want to be one of those teams absolutely knocking it out of the park, then, it’s easy to see that you need a push for sales enablement.
    Yes, this is sometimes easier said than done, because great sales enablement involves collaboration across multiple departments.

    The Ultimate Guide to Creating a Content Marketing Workflow

    Very few marketers can say that their content production workflow is a well-oiled machine. That’s because too often, they try to fit into a rigid workflow instead of creating a process that works for them.
    You need high-quality, carefully crafted content that delights your target audience while delivering results month after month. But how can you achieve that without having the right systems in place?
    This is where the right workflow comes into play—perfecting the end-to-end production process or resolving minor bottlenecks.

    How to Create a Content Calendar That Works For You

    Are you overwhelmed and stretched thin, trying to juggle all the pieces of your content marketing workflow? If that’s the case, you need a content calendar to streamline your production.
    These calendars create a baseline for production and help you scale your content efforts. Even though planning, creating, delivering, and updating content calendars require time and effort, the results are worth it.
    This blog post will discuss how you can create an efficient content calendar that works for your marketing team while managing ongoing projects.

    Marketer’s Ultimate Guide to Sales Qualification

    Marketer’s Ultimate Guide to Sales Qualification Whether the prospect has come to you, or you have reached out to them, the first discovery call will be pivotal for your sales team.
    During this call, you will be understanding your prospect’s intentions, their business, and any pain points that they are trying to overcome, etc.
    At this point, you would want to assess your prospect against the solution you are offering and their ability and desire to purchase.

    How To Create And Maintain A Sales Content Management System

    Most businesses struggle with maintaining their content inventory because of the lack of a robust sales enablement content management system.
    For sales teams, the goal is to meet their quota by any means necessary, but more often than not, the driver turns out to be content.
    For example, prospects might ask sales reps how a specific product feature works or the ROI of purchasing the product. They’ll likely send a case study or product brochure addressing these points.

    How to Optimize Content for Maximum Conversion: 10 Proven Strategies

    You’ve already spent hours creating great content for your audience. But as a marketer, you know that creating content is the beginning of the process. Now you need the content to convert your visitors to customers. However, that’s challenging to achieve.
    The goal of content marketing is simple: create high-quality content that attracts visitors and converts leads to paying customers.
    But with the buyer’s journey so drawn out, it could take months to get the desired results.

    Best Practices for Setting Up a BDR Team

    There’s no one-size-fits-all answer when it comes to setting up a Business Development Representative (BDR) team, but there are some best practices and BDR strategies that can help ensure its success.
    First, it’s important to have a clear understanding of what your BDRs will be responsible for. What’s their primary Nurturing leads? All of the above? Once you know what their main focus will be, you can start to build out your team.

    How to Define and Build Your Sales Enablement Charter

    Throughout the development of your sales strategies, you will face certain blockages. These can inhibit progress on your projects and must be dealt with immediately. What do we do when we are stuck at a river? We build a bridge.
    A sales enablement charter, like a bridge, can elevate you above these issues and allow you to continue working effectively.
    A sales enablement charter ensures that sales reps have the information and resources they need to sell effectively.

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