Let's talk about Marketing

New directors of marketing can face serious uphill battles as they step into their new role. Every company and product is different, and so your techniques and strategy will need to adapt as well. Whether you’re working in an industry that’s totally new or so familiar you know it like the back of your hand, there are certain key steps to take when beginning your role as the director of marketing.

If you’re anything like me, then you probably have a few favorite websites that you visit on the regular. Whether it’s to get the latest insights on the best sales enablement tools, get tips on How to create a one pager for sales, or to keep in tune with some marketing inspiration. These pages and sites provide valuable information that visitors want to access when they are browsing. Moving beyond just a simple blog, resource centers on your marketing site serve as the gateway to all the great content you’re serving up.

How often have you been asked how much revenue a specific case study generated? Or rather, how often is the sales team sharing that specific case study? If you’re making a wild guesstimate, trust us—you’re not alone. It’s tough when you invest resources to create content and are not even sure if it’s getting read. It’s even worse when it gets read, but there’s no way of tracking its true ROI.

Time and again, your sales reps try to look for the right content to share with their prospects, only to be hit with the wrong—or worse—no assets. The time they spend looking for these assets could be better spent doing more productive things like closing the deal. On the other hand, marketing teams struggle to tag or track their content assets using a single database, as most content library software is not made for this purpose.

How do I categorize files in SharePoint? It’s no secret that it’s difficult to organize documents, photos, and other files. Most of us have this challenge with all of our digital assets and files. And really hard when collaborating with a team. This is especially true on an organizational platform like SharePoint where you have the ability to create custom folders and sub-folders to organize your files in any way you want.

Marketers, Sales managers, and product managers: Do you feel like you’re always behind the eight ball? Like you can never quite catch up? Like you spend more time firefighting than actually doing your job? If so, read on. Because we have some tips that just might help save your sanity. We all get a lot of emails. In fact, according to recent studies, the average person gets over 100 emails per day (!

“The single biggest challenge of selling today is not selling, it is actually our customers’ struggle to buy.” Brent Adamson (Gartner) Buyers are generally overwhelmed with options. They find themselves struggling between multiple choices, and spend too much time and energy understanding who’s offering what, and what will work best. How can we make our buyer’s job easier? 🤔 One solution is to create custom buyer experiences to target the specific pain points of each customer and show how we address exactly the problem they’re trying to solve.

With the introduction of Google Drive Labels, content creators now have more options than ever to manage their content 🙌 . But every platform has pros and cons, and you are often limited by what the system was designed for. For example, excellent archiving and security may be great for an IT tech but not so much for marketers and sellers! Your marketing team needs content management designed for marketing (think funnel stages, content types, and products).

I don’t have to tell you sales is competitive. In today’s environment empowering your sales team with the right sales enablement tools is essential for your business’s success. Sure, back in the day, many businesses have seen success without those tools. But, seriously, times have changed and so have your buyer’s behaviors and demands on sales productivity.. Are you depriving your sales team of the cutting-edge sales tech to save a few bucks?

Confluence: A Corporate Wiki Confluence is a corporate wiki that definitely brings heightened collaboration to teams and some marketing and sales teams are using Confluence for sales content management and sales playbooks. Maybe that’s you and your team? If so, that means with Confluence you can bring your entire team together on one platform to access any specific piece of information and manage projects. It increases transparency across the organization for all ongoing projects, daily activities, and resources vital to your business.