Marketing

The Highspot-Seismic Merger: What It Means for Your Sales Content

On February 12, 2026, Highspot and Seismic – the two biggest names in enterprise sales enablement – announced they’re merging. The …

Your Homepage Headlines Are Costing You Leads

Here’s the problem with most homepage messaging

You spent weeks getting your homepage redesign shipped. The design is clean, the layout is …

The Real Reasons Customers Care About Your Product

In a world overflowing with options, it’s easy to get caught up in the race to add more features, more bells and whistles. But let’s pause for a …

AI Bots are Coming For Your Screens

We were going to kickoff this newsletter with an exploration of AI hype and haters – all the bad press lately – and review the Hype Cycle …

Master the Art of Objection Handling with 6 Winning Scripts to Make the Sale

Picture this: you’re on a call with a promising lead. The conversation flows smoothly, and you’re confident you’re about to close the deal.

One second …

How to Create Impactful Datasheet Templates (With Examples)

A datasheet is a technical document that provides detailed information about a product or service. It offers a concise way to let prospective …

13 Sales Call Script Templates to Convert Cold to Warm Leads

Sales reps are no strangers to cold calls that result in rude encounters and low conversion rates.

Search any online forum, and you’ll see …

Sales Feedback 101 - How to Offer Meaningful Feedback to Reps

Client-facing teams like sales are the first point of contact for a company. But many companies fail to do one thing: honing their rep’s skills. …

Avoid the Endless Loop of Docs that Sales Ignores

“I created a one-pager 6 months back—and an AE just requested it to be created again. They had no idea this document existed.”

This is something we …

4 Case Study Examples (& Reviews) You Need to See

Case studies are an invaluable marketing and selling tool. Most customers love seeing concrete data when they’re in the consideration stage of the …