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Here’s a frustrating reality of sales content management: the content exists, but nobody can find it. Marketing spent weeks creating a great healthcare case study. It’s in the drive. It has metrics. It tells a compelling story. And when a rep on a call with a healthcare prospect needs it, they search “healthcare case study” and get nothing; because the file is named CS_Acme_Health_Q3_Draft_Final.pdf and it’s three folders deep in a subdirectory organized by the person who left the company two years ago.

Here’s an uncomfortable truth about battlecards: most of them don’t get used. Product marketing spends weeks building beautiful competitive decks. They’re thorough, well-researched, and 15 slides long. They get presented once in a team meeting. Then they sit in a Google Drive folder that nobody opens during an actual sales call. The problem isn’t the intel. It’s the format. A rep on a live call doesn’t need 15 slides. They need one screen they can scan in 10 seconds that tells them exactly what to say when the prospect mentions a competitor.

Every piece of sales collateral exists to answer one question: “What does the prospect need to move to the next stage?" If you can’t answer that for every stage of your buyer’s journey, you have a content gap. And content gaps turn into lost deals. Prospects stall because they don’t have the information they need to build internal consensus, justify the budget, or feel confident in the decision. Want the printable version?

You searched for “Highspot alternative” – so I’m guessing one of these is true: You evaluated Highspot, saw the pricing, and realized it’s built for a different size company than yours You’re on Highspot and the merger with Seismic has you rethinking your options You’re building your sales enablement stack for the first time and want to understand the landscape All three are valid. And all three lead to the same core question: What do you actually need from a sales content management tool, and how much should you pay for it?

Here’s a scenario I hear about all the time: Your marketing team spent three months evaluating sales enablement platforms. You picked Seismic because it checked every box on the RFP. Then implementation started. And kept going. Four months in, you’re still configuring content workflows. Your reps haven’t touched it. Your CMO is asking why the tool that was supposed to help sales find content is itself impossible to find value in.

On February 12, 2026, Highspot and Seismic – the two biggest names in enterprise sales enablement – announced they’re merging. The combined company will operate under the Seismic brand, controlled by private equity firm Permira. If you’re a customer of either platform, or you were evaluating one of them, you probably have questions. I have opinions. And if you’re running a small or mid-size team that was already feeling the squeeze from enterprise enablement pricing, this merger changes the calculus significantly.

Here’s the problem with most homepage messaging You spent weeks getting your homepage redesign shipped. The design is clean, the layout is sharp, the team signed off on the copy. But here’s what nobody tells you: the headlines you wrote are probably focused on you, not your buyer. And that’s exactly why visitors are bouncing. Most homepage headlines fall into the same trap. They describe what the product does. They list features.

In a world overflowing with options, it’s easy to get caught up in the race to add more features, more bells and whistles. But let’s pause for a moment and ask ourselves: What truly matters to our customers? Shifting the Spotlight to the Customer We often focus on what we think is impressive about our product – the cutting-edge technology (AI cough cough), the innovative features, the fancy design (rebrand! cough cough).

We were going to kickoff this newsletter with an exploration of AI hype and haters – all the bad press lately – and review the Hype Cycle curve that we’re in, but TikTok just launched their fake people and influencers capability. So. Let’s. Start. There. AI Bots are Coming For Your Screens In the you-knew-it-was-coming-but-not-quite-yet category, Tiktok just broke the Internet a bit more with their launch of AI generated (aka fake) people and AI generated influencers (aka attack of the clones).

Picture this: you’re on a call with a promising lead. The conversation flows smoothly, and you’re confident you’re about to close the deal. One second later, the prospect objects—one you’ve never heard of before. What was turning out to be a good sales call, soon turns into a mess as you struggle to offer a convincing response while watching that deal slip away. If this sounds too familiar, you’re not alone.