Ultimate Sales & Marketing Templates Guide Great marketing is all about finding the right balance between unique, compelling messaging and creating a consistent brand. Constantly striving to deliver both unique messaging that will resonate with your target audience and also a repeatable, adaptable framework from which to build those messages is tough. That’s where the best marketing templates and sales templates can be a game changer. But you can’t just use any template. Creating templates for messages that you plan to send to every prospect may save you time, but if they never even open your message, your time is wasted.