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The Content Camel Blog

Best practices on content marketing, sales enablement and sales success.



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Deep dive insights from sales enablement to content marketing.


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    Need a Content Management Tool? Why Content Camel is Your Best Bet

    How Content Camel is Disrupting the Sales Enablement Industry The way we use content these days is changing. It’s no longer just a blog post on your website—it’s sales enablement content now. Sales and marketing teams need to align on which content assets are the best suited to cater to prospective customers at every stage of the buyer journey.
    But if you don’t have the right tools to collaborate, manage, and track these assets, all your efforts go to waste.

    Marketing Collateral Management Software: How to Choose the Right One?

    The issue of effective marketing collateral management—how do you streamline assets? As a marketer, you know the value of good content and how it impacts your company’s bottom line. These resources—from brochures to presentations—are pivotal in shaping a buyer’s perceptions and influencing decisions.
    Yet, they get buried in a shared drive, never to be seen or thought of again. On the other hand, the sales team, desperate for the right collateral during a client interaction, struggles to find it.

    Managing Google Drive Multiple Accounts: Everything You Need to Know

    Plenty of businesses use the Google suite of tools— and specifically Google Drive— for a wide number of reasons.
    It’s free (or low cost if you’re paying for the business tools), it’s easy to use, it’s got basic collaboration features, and it’s got plenty of storage.
    Google Drive is great for creating content, but there are downsides to using it when you want to store and manage content. This becomes even more true when you’re looking at trying to manage multiple Google Drive accounts, which is what we’re going to talk about today.

    How to Develop a Sales Content Strategy

    Despite over 70% of marketers spending more on content marketing, only 55% of the best b2b marketers have a documented content strategy. Right now, you might be feeling the pain of needing a content strategy for sales content or maybe you’re simply feeling the frustrations from trying to get stuff done without an overall plan. What if you could guarantee great sales content that’s produced on a regular schedule?
    The best of the best recognize the impact of content strategy on their content production, and there’s plenty of room for improvement for everyone else.

    Lead Nurturing 101: How to Turn Cold Leads Into Loyal Customers

    The buyer journey is getting more convoluted by the day. For example, in B2B organizations, the sales cycle can last three to nine months — with up to ten decision makers involved before you get the sale.
    Prospects flit in and out of the sales funnel, disengaging when you feel they should be converting.
    At some point, you have multiple spreadsheets filled with contacts from leads that dropped off during the sales process.

    Why Do Sales Enablement Tools Cost So Much? (+ Alternatives to Try)

    The steep costs of sales enablement software—is a >$50,000 contract the only option out there? Every company wants to increase high-intent leads and closed-won deals to improve their year-on-year growth actively. But that often comes at a cost.
    These days, you have sales enablement software specifically designed to help your sales reps do more—and sell more. From sales content management systems to sales intelligence tools, many options exist.
    But with the rising cost of doing business, finding the budget to invest in a $50,000 contract every year on one tool is challenging.

    Custom Templates: Why They Matter & How to Create Them

    Why templates are key to operationalizing marketing and sales workflows Whether you’re a marketer or sales rep—you’re tasked to do more with less time. Speed, efficiency, and personalization are important, but none happens without a solid workflow.
    Templates are an excellent solution to find a delicate balance between scalability and customization.
    Typically, people misunderstand templates as tools for standardization that aren’t flexible or scalable, but that’s not true. At Content Camel, we’ve created many templates for marketing and sales teams—making them some of our most in-demand content.

    Why You Need Google Drive Alternatives for Content Management

    If you’re working in any field even tangentially related to content creation of any type, you’re likely all too familiar with Google Drive.
    Google Drive is a great resource. As a freelance content writer, I can vouch for the fact that it makes content creation and collaboration incredibly easy. As long as the internet connection is good, it can help you source links in-doc, you can use extensions for improved content creation (like Grammarly or Semrush’s SEO Writing Assistant), and there are outstanding collaboration features.

    How To Backup and Restore From Google Drive

    As a project manager, it can seem daunting to handle the constant workload that comes across your desk. You need fast responses, accurate information, and relevant assets to stay ahead of THE competition and keep your process flowing smoothly.
    What if you delete an important file or asset, then? How do you recover it in a timely manner so your work isn’t disrupted?
    One great way to accomplish this is with a cloud based software solution with backup capability.

    How To Build A B2B Content Library That Works

    Picture this: A new prospect reaches out to your SDR, asking them for a rundown on a specific feature of your product. They reached out to you because they’re unable to find that one asset meant for this purpose. You spend hours hunting it down—only to discover that it’s not the one you want.
    Unfortunately, this happens far too often. Due to this, companies are unable to maximize their content’s conversion potential as internal teams can’t access it when they need it.

    Organize your content. Share, track, report on usage.

    Avoid the crazy mess of files and folders.
    Easily organize your content for marketing and sales.
    Build collections, easily share, and get notified on engagement.



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