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The Content Camel Blog

Best practices on content marketing, sales enablement and sales success.



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Deep dive insights from sales enablement to content marketing.


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    Why You Need Google Drive Alternatives for Content Management

    If you’re working in any field even tangentially related to content creation of any type, you’re likely all too familiar with Google Drive.
    Google Drive is a great resource. As a freelance content writer, I can vouch for the fact that it makes content creation and collaboration incredibly easy. As long as the internet connection is good, it can help you source links in-doc, you can use extensions for improved content creation (like Grammarly or Semrush’s SEO Writing Assistant), and there are outstanding collaboration features.

    How To Backup and Restore From Google Drive

    As a project manager, it can seem daunting to handle the constant workload that comes across your desk. You need fast responses, accurate information, and relevant assets to stay ahead of THE competition and keep your process flowing smoothly.
    What if you delete an important file or asset, then? How do you recover it in a timely manner so your work isn’t disrupted?
    One great way to accomplish this is with a cloud based software solution with backup capability.

    How To Build A B2B Content Library That Works

    Picture this: A new prospect reaches out to your SDR, asking them for a rundown on a specific feature of your product. They reached out to you because they’re unable to find that one asset meant for this purpose. You spend hours hunting it down—only to discover that it’s not the one you want.
    Unfortunately, this happens far too often. Due to this, companies are unable to maximize their content’s conversion potential as internal teams can’t access it when they need it.

    How to Do a Sales Content Audit

    Perform a Sales Content Audit to Streamline Your Sales Process Did you know that the average B2B buyer consumes over 10 pieces of content before making a decision?
    Of course you know that.
    So, I bet finding the right piece of content is standing between your sales team and new customers right now. And if your marketing collateral is a jumbled mess across many folders (like I usually see), your sales team is probably missing the content they need to convert a warm lead to a paying customer.

    The Ultimate Guide to Crafting Effective Sales Enablement Content

    If you’re looking to build a sales enablement strategy and are confused about what content you must create first, this post is for you.
    This article will discuss the types of sales enablement content with examples and how you can create them to make your next sale.
    Let’s start with understanding what sales enablement content is.
    What is sales enablement content? Sales enablement content helps sales teams convert leads and increase their company’s revenue.

    How to Create a Better Sales Onboarding Plan and Process

    Your sales onboarding plan may be the reason why your reps are not meeting their targets.
    A recent study by Spekit surveyed 500 people and found that 47% of salespeople quit their job because of poor onboarding and training programs.
    That’s because most companies rely on ineffective or outdated onboarding methods that don’t properly prepare new sales reps for success.
    If you want to make sure your sales team doesn’t become another statistic, it’s important to invest in a good sales onboarding plan and process.

    How to Create a Persona Template

    How to Create a Buyer Persona If you want a consistent and repeatable message across all of your teams and increase your conversion rate, then we have the buyer persona template for you!
    Yes, there are different types of persona templates to download (like the Hubspot persona template or this post from Hootsuite), and just so you know, this isn’t a re-run of the same old persona templates.
    This isn’t a brand messaging guideline.

    Here's How Sales CMS Overcome the Drawbacks of Shared Drives

    Out goes shared drives and wikis, and in comes purpose-built content management software—here’s why “Hey! Can you send the new ebook we launched last quarter? I have a high-intent lead, but I can’t find it anywhere.”
    Does this sound too familiar?
    That means you’re struggling to make the most out of your drive because of the lack of a dedicated content management system.
    Many companies, including us, have fallen into the trap of defaulting to Google Drive or shared wikis to store and manage their content.

    How Marketing Can Accelerate Sales

    How Marketing Can Accelerate Sales Marketing and sales are two entirely separate departments, and for too many businesses, they operate completely independently of each other. This can cause a lot of chaos, as ultimately marketing and sales alignment is essential for everyone to succeed.
    When your marketing and sales team are successfully working together, marketing won’t just bring more leads to sales, but the team can deliver higher quality and better-qualified leads to the sales team.

    A 7-Step Guide to Creating a Video Marketing Strategy

    Introduction Wyzowl’s video marketing report found that 92% of marketers feel that video marketing gives them a good return on investment (ROI). Whether that’s in terms of brand awareness, engagement, or even bottom-funnel metrics like leads and sales — the popularity of videos is only expected to rise.
    It’s a core part of successful marketing campaigns and has changed how companies connect with their clients, potential customers, and industry peers. But many companies still need to understand how this works and what they need to do to get started.

    Organize your content. Share, track, report on usage.

    Avoid the crazy mess of files and folders.
    Easily organize your content for marketing and sales.
    Build collections, easily share, and get notified on engagement.



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