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The Content Camel Blog

Best practices on content marketing, sales enablement and sales success.



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Deep dive insights from sales enablement to content marketing.


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  • And some tagged content: Abm  Analytics  Checklist  Collections  Content organization  Dam  Google drive  How to  Hubspot  Insights  Pricing  Resource pages  Sales  Sales enablement  Sales hacks  Sales leaders  Sharepoint  Template  Top tools  Workflows 

    4 Easy ways to categorize files in SharePoint

    How do I categorize files in SharePoint? It’s no secret that it’s difficult to organize documents, photos, and other files. Most of us have this challenge with all of our digital assets and files. And really hard when collaborating with a team. This is especially true on an organizational platform like SharePoint where you have the ability to create custom folders and sub-folders to organize your files in any way you want.

    What if you don't use technology to enable your sales team?

    I don’t have to tell you sales is competitive. In today’s environment empowering your sales team with the right sales enablement tools is essential for your business’s success. Sure, back in the day, many businesses have seen success without those tools. But, seriously, times have changed and so have your buyer’s behaviors and demands on sales productivity.. Are you depriving your sales team of the cutting-edge sales tech to save a few bucks?

    A Product Messaging Template for Repeatable Product Messaging

    Improve Your Product Messaging with our Product Messaging Template Here’s the situation – you sell products or services, but we’ll just call them “products” for simplicity here. Most of the Sales and Marketing team are on the same page about what your product does – some of the values and benefits it provides, how it’s a bit different and generally how to talk about it. But, you know that consistency is key to driving understanding with your buyer and that only consistency brings the repeatability that drives word of mouth and smooths out the purchasing cycle.

    How to Create a Persona Template

    How to Create a Buyer Persona If you want a consistent and repeatable message across all of your teams and increase your conversion rate, then we have the buyer persona template for you! Yes, there are different types of persona templates to download (like the Hubspot persona template or this post from Hootsuite), and just so you know, this isn’t a re-run of the same old persona templates. This isn’t a brand messaging guideline.

    What Sales Enablement tools should you have in your sales stack?

    Your sales stack can make or break your business! Every business needs a sales enablement strategy to empower their sales teams with top sales enablement tools. Great tools automate most of the manual processes and make sure that the reps are focused on doing what they know best, and that’s selling! With the right sales enablement tools, you can empower your reps with a sales stack that can accelerate sales, improve buyer experiences, and (of course!

    Better content search means better content finding

    Content tools for Sales and Marketing Content Camel helps content marketers, product marketers, and sales teams to work closely together to get the most out of their winning content. And delivering the right content at the right time to prospects and customers starts with being able to find those assets. Quickly. Given the pressure to deliver quarter after quarter, your sales and marketing teams don’t have a lot of time to spend digging into tools and folders while on the hunt for the latest ebook or that winning case study.

    How to create a one pager for Sales (and everyone else)

    If an elevator pitch is the essential distillation of a 20 or 45 minute presentation, a one-pager is the same but for your library of product marketing materials. If you haven’t produced any one pagers yet, you are missing a basic tool from your sales toolkit. If you’re expanding on your existing resources, there’s always an opportunity to build one-sheet that’s just a little bit better. A one-pager is a bit of a paradox - seemingly simple, but ultimately it’s the product of careful choices and thorough editing.

    Pricing Strategy and Pricing Models - Optimizing Sales

    Pricing is your biggest lever that you probably spend the least amount of time testing and optimizing. I totally understand why – pricing is difficult to change (even when you’re small and especially when you are large), and you have to deal with complex questions of involving existing customers and even prospects in your pipeline. But having a pricing strategy that you manage like your product roadmap has outsized rewards.

    Ultimate Guide on Content Marketing Salaries (131,963 salary data points)

    How much should you pay marketers who are part of your content, product marketing, SEO or sales enablement teams? How much should you ask for during salary negotiations as someone who works in these same functions? Content is one of the most pivotal functions inside a marketing organization. It is also a newer role and marketers in these roles are often undervalued and underpaid. That’s why Content Camel put together the Content Marketing Salary Report.

    Product update - custom domains, thumbnails, bulk import, and more

    Our biggest update yet Content Camel helps content marketers launch, measure, and manage the impact of their content and work closely with Sales Enablement to make sure the right content reaches your prospects at the right time. We’re excited to fill you in that we’ve been hard at work with our biggest update yet that includes content thumbnails, bulk import, and custom domains. We’ve been dodging this year’s Black Friday and Cyber Monday deals all week to bring this update directly to you.

    Wrangle your content. Drop the Drive.

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