in Sales enablement , Content marketing , Marketing , Sales , Content planning , Content development , Content organization How to Develop a Sales Content Strategy Despite over 70% of marketers spending more on content marketing, only 55% of the best b2b marketers have a documented content strategy. Right now, you might be feeling the pain of needing a content strategy for sales content or maybe you’re simply feeling the frustrations from trying to get stuff done without an overall plan. What if you could guarantee great sales content that’s produced on a regular schedule? The best of the best recognize the impact of content strategy on their content production, and there’s plenty of room for improvement for everyone else.
in Sales enablement , Sales , Marketing Lead Nurturing 101: How to Turn Cold Leads Into Loyal Customers The buyer journey is getting more convoluted by the day. For example, in B2B organizations, the sales cycle can last three to nine months — with up to ten decision makers involved before you get the sale. Prospects flit in and out of the sales funnel, disengaging when you feel they should be converting. At some point, you have multiple spreadsheets filled with contacts from leads that dropped off during the sales process.
in Marketing , Sales Why Do Sales Enablement Tools Cost So Much? (+ Alternatives to Try) The steep costs of sales enablement software—is a >$50,000 contract the only option out there? Every company wants to increase high-intent leads and closed-won deals to improve their year-on-year growth actively. But that often comes at a cost. These days, you have sales enablement software specifically designed to help your sales reps do more—and sell more. From sales content management systems to sales intelligence tools, many options exist. But with the rising cost of doing business, finding the budget to invest in a $50,000 contract every year on one tool is challenging.
in Marketing , Sales Custom Templates: Why They Matter & How to Create Them Why templates are key to operationalizing marketing and sales workflows Whether you’re a marketer or sales rep—you’re tasked to do more with less time. Speed, efficiency, and personalization are important, but none happens without a solid workflow. Templates are an excellent solution to find a delicate balance between scalability and customization. Typically, people misunderstand templates as tools for standardization that aren’t flexible or scalable, but that’s not true. At Content Camel, we’ve created many templates for marketing and sales teams—making them some of our most in-demand content.
in Marketing , Sales Why You Need Google Drive Alternatives for Content Management If you’re working in any field even tangentially related to content creation of any type, you’re likely all too familiar with Google Drive. Google Drive is a great resource. As a freelance content writer, I can vouch for the fact that it makes content creation and collaboration incredibly easy. As long as the internet connection is good, it can help you source links in-doc, you can use extensions for improved content creation (like Grammarly or Semrush’s SEO Writing Assistant), and there are outstanding collaboration features.
in Marketing , Sales How To Backup and Restore From Google Drive As a project manager, it can seem daunting to handle the constant workload that comes across your desk. You need fast responses, accurate information, and relevant assets to stay ahead of THE competition and keep your process flowing smoothly. What if you delete an important file or asset, then? How do you recover it in a timely manner so your work isn’t disrupted? One great way to accomplish this is with a cloud based software solution with backup capability.
in Sales enablement , Sales , Marketing How To Build A B2B Content Library That Works Picture this: A new prospect reaches out to your SDR, asking them for a rundown on a specific feature of your product. They reached out to you because they’re unable to find that one asset meant for this purpose. You spend hours hunting it down—only to discover that it’s not the one you want. Unfortunately, this happens far too often. Due to this, companies are unable to maximize their content’s conversion potential as internal teams can’t access it when they need it.
in Sales enablement , Content marketing , Marketing , Sales How to Do a Sales Content Audit Perform a Sales Content Audit to Streamline Your Sales Process Did you know that the average B2B buyer consumes over 10 pieces of content before making a decision? Of course you know that. So, I bet finding the right piece of content is standing between your sales team and new customers right now. And if your marketing collateral is a jumbled mess across many folders (like I usually see), your sales team is probably missing the content they need to convert a warm lead to a paying customer.
in Marketing , Sales , Content planning , Content development The Ultimate Guide to Crafting Effective Sales Enablement Content If you’re looking to build a sales enablement strategy and are confused about what content you must create first, this post is for you. This article will discuss the types of sales enablement content with examples and how you can create them to make your next sale. Let’s start with understanding what sales enablement content is. What is sales enablement content? Sales enablement content helps sales teams convert leads and increase their company’s revenue.
in Marketing , Sales , Content planning , Content development , Content organization How to Create a Better Sales Onboarding Plan and Process Your sales onboarding plan may be the reason why your reps are not meeting their targets. A recent study by Spekit surveyed 500 people and found that 47% of salespeople quit their job because of poor onboarding and training programs. That’s because most companies rely on ineffective or outdated onboarding methods that don’t properly prepare new sales reps for success. If you want to make sure your sales team doesn’t become another statistic, it’s important to invest in a good sales onboarding plan and process.