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The Content Camel Blog

Best practices on content marketing, sales enablement and sales success.



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Deep dive insights from sales enablement to content marketing.


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  • And some tagged content: Abm  Analytics  Branding  Case study  Checklist  Collections  Content  Content development  Content organization  Content planning  Dam  Google drive  How to  Hubspot  Insights  Pricing  Resource pages  Sales  Sales enablement  Sales hacks  Sales leaders  Seo  Sharepoint  Template  Top tools  Workflows 

    How to Create a Persona Template

    How to Create a Buyer Persona If you want a consistent and repeatable message across all of your teams and increase your conversion rate, then we have the buyer persona template for you!
    Yes, there are different types of persona templates to download (like the Hubspot persona template or this post from Hootsuite), and just so you know, this isn’t a re-run of the same old persona templates.
    This isn’t a brand messaging guideline.

    Here's How Sales CMS Overcome the Drawbacks of Shared Drives

    Out goes shared drives and wikis, and in comes purpose-built content management software—here’s why “Hey! Can you send the new ebook we launched last quarter? I have a high-intent lead, but I can’t find it anywhere.”
    Does this sound too familiar?
    That means you’re struggling to make the most out of your drive because of the lack of a dedicated content management system.
    Many companies, including us, have fallen into the trap of defaulting to Google Drive or shared wikis to store and manage their content.

    How Marketing Can Accelerate Sales

    How Marketing Can Accelerate Sales Marketing and sales are two entirely separate departments, and for too many businesses, they operate completely independently of each other. This can cause a lot of chaos, as ultimately marketing and sales alignment is essential for everyone to succeed.
    When your marketing and sales team are successfully working together, marketing won’t just bring more leads to sales, but the team can deliver higher quality and better-qualified leads to the sales team.

    A 7-Step Guide to Creating a Video Marketing Strategy

    Introduction Wyzowl’s video marketing report found that 92% of marketers feel that video marketing gives them a good return on investment (ROI). Whether that’s in terms of brand awareness, engagement, or even bottom-funnel metrics like leads and sales — the popularity of videos is only expected to rise.
    It’s a core part of successful marketing campaigns and has changed how companies connect with their clients, potential customers, and industry peers. But many companies still need to understand how this works and what they need to do to get started.

    Pricing Strategy and Pricing Models - Optimizing Sales

    Pricing is your biggest lever that you probably spend the least amount of time testing and optimizing. I totally understand why – pricing is difficult to change (even when you’re small and especially when you are large), and you have to deal with complex questions of involving existing customers and even prospects in your pipeline.
    But having a pricing strategy that you manage like your product roadmap has outsized rewards. You can anticipate issues, build a plan, and enable Sales to be significantly more successful.

    Content Marketing SEO How To: SEO Focused Content Chapter 5: FAQs

    Frequently Asked Questions have been a mainstay of the internet since its earliest days.
    They were originally used by NASA to onboard new users without cluttering message boards with the same tired topics. FAQs have come a long way, and while they may not always be used for something as interesting as space travel, they can still launch your pages into the stratosphere.
    The first FAQs were developed because NASA’s new hires didn’t read the assigned documentation and inevitably had questions.

    How to create a Sales One Pager

    If an elevator pitch is the essential distillation of a 20 or 45 minute presentation, a one pager is the same but for your library of product marketing materials. If you haven’t produced any one pagers yet, you are missing a basic tool from your sales enablement toolkit. If you’re expanding on your existing resources, there’s always an opportunity to build a one pager sales pitch that’s just a little bit better.

    How to create SEO-Focused Pillar Pages that work

    Creating SEO-Focused Pillar Pages
    How do you cut through all the noise and get on to Google’s front page?
    Any written content, whether it’s new product pages, blogs, guides, or whitepapers, have the potential to improve your ranking and drive traffic.
    But will it work?
    In terms of net new visitors, typically, no.
    The reality is that most website pages get little to no traffic from Google.
    It can be a monumental task to rank highly for competitive terms against industry titans or highly optimized sites.

    15 Writing Tips to Help You Create Polished Content Drafts

    Writing a draft can often feel like navigating through a chaotic maze, where ideas collide and sentences take on a life of their own. It’s easy to become overwhelmed by the disorganized nature of the process, leaving many writers feeling stuck or unsure of how to proceed.
    But, the beauty of drafting lies in its inherent messiness, as it provides an opportunity to explore, experiment, and refine your thoughts into a polished piece.

    Creating SEO-Focused Blogs

    Blogs are like fish in the sea. Stars in the sky. Leaves on trees in a forest.
    There are billions of them, they’re all unique, and many are never seen by a human.
    Why do we spend so much time writing and publishing them? Who are they for?
    Are they written for existing website visitors or customers? Are they used to send to your newsletter list? Are they there to attract new visitors?

    Organize your content. Share, track, report on usage.

    Avoid the crazy mess of files and folders.
    Easily organize your content for marketing and sales.
    Build collections, easily share, and get notified on engagement.



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