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The Content Camel Blog

Best practices on content marketing, sales enablement and sales success.



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Deep dive insights from sales enablement to content marketing.


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    Resource Centers Suck the Life Out of Content

    At Content Camel, we’re constantly thinking about helping buyers buy, and looking back at building our own resource center on our site, we realized that almost all resource centers fall short from delivering content organized for the buyer.
    So why is that?
    Get templates, best practices. Insights. Join our newsletter to take it to the next level And, yeah, ours could be improved too, so we totally understand the struggle, but these issues stuck out as we did our research:

    How to Build a Free Pricing Calculator

    When you really break it down, helping buyers buy is really what your marketing site is all about, right?
    That’s certainly how we think about things here, at Content Camel. And it was obvious after many sales calls that a pricing calculator would be helpful – even though we have standard pricing (which is pretty rare in the sales enablement space).
    On average, B2B buyers consume up to eight vendor-created pieces of content and five third-party pieces before making a buying decision, according to research by FocusVision.

    New reality: Inside vs Outside Sales

    As a marketing leader tasked with driving sales and revenue, how you integrate with the Sales team and support their responsibilities seriously impacts your success.
    No surprise there.
    But, what if support a single Sales team really means supporting multiple teams at the same time?
    Traditionally, there are two distinct approaches to sales: inside sales and outside sales. To muddy the waters, these simple names can have different meanings to different people:

    6 Sales Content Analytics Metrics Marketers Need To Track Success

    How often have you been asked how much revenue a specific case study generated? Or rather, how often is the sales team sharing that specific case study?
    If you’re making a wild guesstimate, trust us—you’re not alone.
    It’s tough when you invest resources to create content and are not even sure if it’s getting read. It’s even worse when it gets read, but there’s no way of tracking its true ROI.

    8 Must-Have Features To Manage Content Using A Sales Enablement Tool

    Time and again, your sales reps try to look for the right content to share with their prospects, only to be hit with the wrong—or worse—no assets. The time they spend looking for these assets could be better spent doing more productive things like closing the deal.
    On the other hand, marketing teams struggle to tag or track their content assets using a single database, as most content library software is not made for this purpose.

    4 Easy ways to categorize files in SharePoint

    How do I categorize files in SharePoint? It’s no secret that it’s difficult to organize documents, photos, and other files. Most of us have this challenge with all of our digital assets and files. And really hard when collaborating with a team.
    This is especially true on an organizational platform like SharePoint where you have the ability to create custom folders and sub-folders to organize your files in any way you want.

    What if you don't use technology to enable your sales team?

    I don’t have to tell you sales is competitive.
    In today’s environment empowering your sales team with the right sales enablement tools is essential for your business’s success.
    Sure, back in the day, many businesses have seen success without those tools. But, seriously, times have changed and so have your buyer’s behaviors and demands on sales productivity..
    Are you depriving your sales team of the cutting-edge sales tech to save a few bucks?

    What Sales Enablement tools should you have in your sales stack?

    Your sales stack can make or break your business!
    Every business needs a sales enablement strategy to empower their sales teams with top sales enablement tools.
    Great tools automate most of the manual processes and make sure that the reps are focused on doing what they know best, and that’s selling! With the right sales enablement tools, you can empower your reps with a sales stack that can accelerate sales, improve buyer experiences, and (of course!

    Better content search means better content finding

    Content tools for Sales and Marketing Content Camel helps content marketers, product marketers, and sales teams to work closely together to get the most out of their winning content. And delivering the right content at the right time to prospects and customers starts with being able to find those assets. Quickly.
    Given the pressure to deliver quarter after quarter, your sales and marketing teams don’t have a lot of time to spend digging into tools and folders while on the hunt for the latest ebook or that winning case study.

    Ultimate Guide on Content Marketing Salaries (131,963 salary data points)

    How much should you pay marketers who are part of your content, product marketing, SEO or sales enablement teams? How much should you ask for during salary negotiations as someone who works in these same functions?
    Content is one of the most pivotal functions inside a marketing organization. It is also a newer role and marketers in these roles are often undervalued and underpaid.
    That’s why Content Camel put together the Content Marketing Salary Report.

    Organize your content. Share, track, report on usage.

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