in Sales enablement , Sales , Marketing , Content planning , Content development , Content organization How a data-driven sales enablement strategy can benefit your team Sales enablement is a crucial piece of the puzzle when it comes to achieving revenue success. As the name suggests, sales enablement is all about giving your sales team the tools they need to be successful. While there are many different components that make up a successful sales enablement strategy, one of the most important is data. After all, data tells the true story about your business. It helps you understand what’s working and what isn’t, identify areas for improvement, and make better decisions moving forward 💪 📈
in Marketing , Content marketing , Content development , Content organization Resource Centers Suck the Life Out of Content At Content Camel, we’re constantly thinking about helping buyers buy, and looking back at building our own resource center on our site, we realized that almost all resource centers fall short from delivering content organized for the buyer. So why is that? Get templates, best practices. Insights. Join our newsletter to take it to the next level And, yeah, ours could be improved too, so we totally understand the struggle, but these issues stuck out as we did our research:
in Marketing , Content marketing , Content development , Content planning How to Build a Free Pricing Calculator When you really break it down, helping buyers buy is really what your marketing site is all about, right? That’s certainly how we think about things here, at Content Camel. And it was obvious after many sales calls that a pricing calculator would be helpful – even though we have standard pricing (which is pretty rare in the sales enablement space). On average, B2B buyers consume up to eight vendor-created pieces of content and five third-party pieces before making a buying decision, according to research by FocusVision.
in Sales enablement , Sales , Marketing New reality: Inside vs Outside Sales As a marketing leader tasked with driving sales and revenue, how you integrate with the Sales team and support their responsibilities seriously impacts your success. No surprise there. But, what if support a single Sales team really means supporting multiple teams at the same time? Traditionally, there are two distinct approaches to sales: inside sales and outside sales. To muddy the waters, these simple names can have different meanings to different people:
in Marketing , Sales , Content marketing , Content planning , Content development , Content organization 6 Sales Content Analytics Metrics Marketers Need To Track Success How often have you been asked how much revenue a specific case study generated? Or rather, how often is the sales team sharing that specific case study? If you’re making a wild guesstimate, trust us—you’re not alone. It’s tough when you invest resources to create content and are not even sure if it’s getting read. It’s even worse when it gets read, but there’s no way of tracking its true ROI.
in Marketing , Sales , Content development , Content organization 8 Must-Have Features To Manage Content Using A Sales Enablement Tool Time and again, your sales reps try to look for the right content to share with their prospects, only to be hit with the wrong—or worse—no assets. The time they spend looking for these assets could be better spent doing more productive things like closing the deal. On the other hand, marketing teams struggle to tag or track their content assets using a single database, as most content library software is not made for this purpose.
in Marketing , Sales , Content development , Content organization 4 Easy ways to categorize files in SharePoint How do I categorize files in SharePoint? It’s no secret that it’s difficult to organize documents, photos, and other files. Most of us have this challenge with all of our digital assets and files. And really hard when collaborating with a team. This is especially true on an organizational platform like SharePoint where you have the ability to create custom folders and sub-folders to organize your files in any way you want.
in Sales enablement , Marketing , Sales , Content planning , Content development , Content organization What if you don't use technology to enable your sales team? I don’t have to tell you sales is competitive. In today’s environment empowering your sales team with the right sales enablement tools is essential for your business’s success. Sure, back in the day, many businesses have seen success without those tools. But, seriously, times have changed and so have your buyer’s behaviors and demands on sales productivity.. Are you depriving your sales team of the cutting-edge sales tech to save a few bucks?
in Sales enablement , Sales , Marketing What Sales Enablement tools should you have in your sales stack? Your sales stack can make or break your business! Every business needs a sales enablement strategy to empower their sales teams with top sales enablement tools. Great tools automate most of the manual processes and make sure that the reps are focused on doing what they know best, and that’s selling! With the right sales enablement tools, you can empower your reps with a sales stack that can accelerate sales, improve buyer experiences, and (of course!
in Product update , Releases Better content search means better content finding Content tools for Sales and Marketing Content Camel helps content marketers, product marketers, and sales teams to work closely together to get the most out of their winning content. And delivering the right content at the right time to prospects and customers starts with being able to find those assets. Quickly. Given the pressure to deliver quarter after quarter, your sales and marketing teams don’t have a lot of time to spend digging into tools and folders while on the hunt for the latest ebook or that winning case study.