The Nature of Work Changed and Nobody Sent a Memo Something happened in the last twelve months and I don’t think we have the right words for it yet. Everyone keeps saying “AI is changing work.” It’s on every keynote slide. Every LinkedIn carousel. And what they mean is: AI does the task faster. OK, sure. We get it. But that’s not what’s actually going on. Not for the people I talk to who are building companies right now, anyway.
Buyer Enablement in the Age of AI: How Not to Fall Behind I’m going to be honest with you. I’m still figuring this out. Not in a “nobody knows anything” way. In a “the ground is shifting under our feet and the teams that figure it out first will have a massive advantage” way. I’ve been building content management tools for B2B teams for years, and what I’m seeing right now is the biggest shift since we moved from printed collateral to digital.