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The Nature of Work Changed and Nobody Sent a Memo

Something happened in the last twelve months and I don’t think we have the right words for it yet. Everyone keeps saying “AI is changing work.” It’s on every keynote slide. Every LinkedIn carousel. And what they mean is: AI does the task faster. OK, sure. We get it. But that’s not what’s actually going on. Not for the people I talk to who are building companies right now, anyway.

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