Revenue Enablement Starts with Content Organization (Not Another Platform) Revenue enablement is having a moment. Gartner’s talking about it. Forrester’s publishing frameworks. Every enterprise sales platform has rebranded from “sales enablement” to “revenue enablement” in their marketing copy. It sounds important. It probably is important. But the part nobody wants to talk about is the foundation that makes any of it work. Because I’ve watched companies spend six figures on revenue enablement platforms and then fail for a reason that has nothing to do with the platform.