Content Strategy

Your buyer's research used to take 12 weeks. Now it takes 4 minutes.

Your buyer’s research used to take twelve weeks. Now it takes four minutes (!).

That was the first slide Keith Holloway and I put up in our …

Does Your Buyer Already Know More Than Your Sales Team?

The car industry does something that almost no software company does. And it’s been hiding in plain sight.

They acknowledge, openly, that …

Buyer Enablement for Content Teams: The Shift That Changes What You Create

I’ve been building sales enablement tools for years, so I feel qualified to say this: most “sales enablement content” is built for …

AI-Generated Sales Content: The Quality Problem No One's Talking About

I review a lot of sales content. For our customers, for prospects evaluating Content Camel, for competitive research. And over the last year, …

Case Study Templates That Actually Get Made (And Convert)

Let me tell you the real reason most B2B teams have fewer case studies than they need.

It’s not because they can’t write. It’s not …

Content Library Examples: How 5 B2B Teams Organize Their Sales Assets

Every B2B team thinks their content situation is uniquely terrible. The chaotic Google Drive. The SharePoint nobody can navigate. The Notion database …

The Sales Collateral Checklist by Funnel Stage

Every piece of sales collateral exists to answer one question: “What does the prospect need to move to the next stage?”

If you can’t …